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Yue Sheng

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

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Connecting Innovative Digital Marketing with Business Objectives

November 12, 2019 By Yue Sheng Leave a Comment

Connecting Innovative Digital Marketing with Business Objectives

Through the DIM program, I have learned a lot about innovative digital marketing. The rapid evolving technology has drastically shifted the scenario of modern marketing, making an increasing fraction of the job going to digital. Many industries have been digitally transformed or disrupted with improved efficiency and productivity (Ref. 1). The digital ad is becoming the … [Read more...] about Connecting Innovative Digital Marketing with Business Objectives

InnovationNow! Digital Platform Can Reduce Food Waste and Help Hungry Students

May 14, 2019 By Yue Sheng Leave a Comment

InnovationNow! Digital Platform Can Reduce Food Waste and Help Hungry Students

When I scanned the popular wicked problems, two of them caught my eyeballs: food waste and ever-increasing college tuition (including related problems due to the high cost of college). Food waste is a huge problem. According to a 2014 EPA study, America throws away more than 38 million tons of food every year (Reference 1). In addition to food waste from households and … [Read more...] about InnovationNow! Digital Platform Can Reduce Food Waste and Help Hungry Students

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  • Connecting Innovative Digital Marketing with Business Objectives
  • Social Media Strategy in Digital Marketing
  • Responsive Website or App? How to Determine a Better Business Strategy
  • Improving User Experience of Websites with Chatbots
  • Integration of Novel Technologies to Improve Business Process
  • Fundamental Elements Needed for Building a Website with Good Discoverability

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