Through the DIM program, I have learned a lot about innovative digital marketing. The rapid evolving technology has drastically shifted the scenario of modern marketing, making an increasing fraction of the job going to digital. Many industries have been digitally transformed or disrupted with improved efficiency and productivity (Ref. 1). The digital ad is becoming the … [Read more...] about Connecting Innovative Digital Marketing with Business Objectives
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Responsive Website or App? How to Determine a Better Business Strategy
As Westerman points out, companies do not need a digital strategy, but they need a better business strategy, enabled by digital technologies (Ref. 1). In my opinion, any strategy about digital transformation should focus on ‘transformation’, not ‘digital’ because ‘transformation’ is the goal while ‘digital’ is only a tool and mostly refers to technology. Digital platforms and … [Read more...] about Responsive Website or App? How to Determine a Better Business Strategy