Through the DIM program, I have learned a lot about innovative digital marketing. The rapid evolving technology has drastically shifted the scenario of modern marketing, making an increasing fraction of the job going to digital. Many industries have been digitally transformed or disrupted with improved efficiency and productivity (Ref. 1). The digital ad is becoming the … [Read more...] about Connecting Innovative Digital Marketing with Business Objectives
digital marketing
Social Media Strategy in Digital Marketing
The availability of social medium platforms has made them a collaborative tool to distribute press release and official communication. Although social media are not intended to allow direct communication with everyone, they provide resources and accessibility to the followers, journalists, stakeholders, and influencers who will amplify the delivered messages from brands. … [Read more...] about Social Media Strategy in Digital Marketing
Responsive Website or App? How to Determine a Better Business Strategy
As Westerman points out, companies do not need a digital strategy, but they need a better business strategy, enabled by digital technologies (Ref. 1). In my opinion, any strategy about digital transformation should focus on ‘transformation’, not ‘digital’ because ‘transformation’ is the goal while ‘digital’ is only a tool and mostly refers to technology. Digital platforms and … [Read more...] about Responsive Website or App? How to Determine a Better Business Strategy
Improving User Experience of Websites with Chatbots
As artificial intelligence (AI) technology has been advancing rapidly, it has been gaining presence in e-commerce arena although many of us do not realize the on-going trend. E-marketers have started to adopt intelligent assistants such as Chatbots, a domain-specific text-based conversational interface, to support users for a set of tasks. Although a research indicates that … [Read more...] about Improving User Experience of Websites with Chatbots
Fundamental Elements Needed for Building a Website with Good Discoverability
Digital marketing is all about driving organic traffic to brand sites and improving conversion rate. That means companies or organizations have to build a website with good discoverability and perform efficient online branding through brand site and other channels such as social media. Donald Norman’s theory about web design focuses on improving the site’s discoverability … [Read more...] about Fundamental Elements Needed for Building a Website with Good Discoverability