Through the DIM program, I have learned a lot about innovative digital marketing. The rapid evolving technology has drastically shifted the scenario of modern marketing, making an increasing fraction of the job going to digital. Many industries have been digitally transformed or disrupted with improved efficiency and productivity (Ref. 1). The digital ad is becoming the … [Read more...] about Connecting Innovative Digital Marketing with Business Objectives
digital innovation
InnovationNow! Digital Platform Can Reduce Food Waste and Help Hungry Students
When I scanned the popular wicked problems, two of them caught my eyeballs: food waste and ever-increasing college tuition (including related problems due to the high cost of college). Food waste is a huge problem. According to a 2014 EPA study, America throws away more than 38 million tons of food every year (Reference 1). In addition to food waste from households and … [Read more...] about InnovationNow! Digital Platform Can Reduce Food Waste and Help Hungry Students
Innovation Now! Blockchain Will Disrupt the Supply Chain of Cosmetics
As safety concerns rise, one of the most important questions that people wonder whenever they use cosmetic products is “where does the product come from?”. When a problem occurs related to the quality of consumable goods, people always try to trace the source of the infected products – how the beauty product is manufactured and distributed along the industry supply … [Read more...] about Innovation Now! Blockchain Will Disrupt the Supply Chain of Cosmetics
Entertainment Robots Can Improve the Waterpark Experience in Great Wolf Lodge
Last weekend I took my daughters to Great Wolf Lodge at Poconos, the indoor waterpark and dry-land adventures for kids and families. I have to say it was a wonderful experience and all of us enjoyed the slide, swimming and game fun. As AI technology is rapidly expanding its way into various industries, adoption of entertainment robots could be a great improvement of value for … [Read more...] about Entertainment Robots Can Improve the Waterpark Experience in Great Wolf Lodge
What Customers Can Do to Protect Themselves from Data Breaches?
As big data and analytics is gaining momentum to provide valuable business insights, the risk associated with data breaches has been rising as well with the rapid increase of massive data volume. A recent article reveals the 18 biggest data breaches in the 21st century and the data graph suggests a general growing trend of data leakage over the years in terms of the number of … [Read more...] about What Customers Can Do to Protect Themselves from Data Breaches?