• Skip to main content
  • Skip to primary sidebar

Yue Sheng

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

data analytics

Connecting Innovative Digital Marketing with Business Objectives

November 12, 2019 By Yue Sheng 1 Comment

Through the DIM program, I have learned a lot about innovative digital marketing. The rapid evolving technology has drastically shifted the scenario of modern marketing, making an increasing fraction of the job going to digital. Many industries have been digitally transformed or disrupted with improved efficiency and productivity (Ref. 1). The digital ad is becoming the … [Read more...] about Connecting Innovative Digital Marketing with Business Objectives

What Customers Can Do to Protect Themselves from Data Breaches?

May 14, 2019 By Yue Sheng Leave a Comment

As big data and analytics is gaining momentum to provide valuable business insights, the risk associated with data breaches has been rising as well with the rapid increase of massive data volume. A recent article reveals the 18 biggest data breaches in the 21st century and the data graph suggests a general growing trend of data leakage over the years in terms of the number of … [Read more...] about What Customers Can Do to Protect Themselves from Data Breaches?

How to Take a Full Advantage of Big Data Analytics in Digital Marketing

January 27, 2019 By Yue Sheng 1 Comment

Upon entering the big data era, the volume of data has been sky-rocketing at an amazing rate. The mind-blowing statistics shows 2.5 quintillion bytes of data created each day, AND that pace is only accelerating with the growth of the Internet of Things (IoT) (Ref. 1). With 90 percent of the data in the world was generated in the most recent two years, many organizations … [Read more...] about How to Take a Full Advantage of Big Data Analytics in Digital Marketing

Primary Sidebar

My information

  • About
  • My Interests
  • My Recent Market Research Projects
  • Resume

Recent Posts

  • Connecting Innovative Digital Marketing with Business Objectives
  • Social Media Strategy in Digital Marketing
  • Responsive Website or App? How to Determine a Better Business Strategy
  • Improving User Experience of Websites with Chatbots
  • Integration of Novel Technologies to Improve Business Process
  • Fundamental Elements Needed for Building a Website with Good Discoverability

Follow me

Copyright © 2022 · Yue Sheng
Disclaimer: The information included in e-portfolios are posted and maintained by the applicable student. Temple University makes no representation as to the accuracy or currency of this information.