Through the DIM program, I have learned a lot about innovative digital marketing. The rapid evolving technology has drastically shifted the scenario of modern marketing, making an increasing fraction of the job going to digital. Many industries have been digitally transformed or disrupted with improved efficiency and productivity (Ref. 1). The digital ad is becoming the … [Read more...] about Connecting Innovative Digital Marketing with Business Objectives
As big data and analytics is gaining momentum to provide valuable business insights, the risk associated with data breaches has been rising as well with the rapid increase of massive data volume. A recent article reveals the 18 biggest data breaches in the 21st century and the data graph suggests a general growing trend of data leakage over the years in terms of the number of … [Read more...] about What Customers Can Do to Protect Themselves from Data Breaches?