Through the DIM program, I have learned a lot about innovative digital marketing. The rapid evolving technology has drastically shifted the scenario of modern marketing, making an increasing fraction of the job going to digital. Many industries have been digitally transformed or disrupted with improved efficiency and productivity (Ref. 1). The digital ad is becoming the … [Read more...] about Connecting Innovative Digital Marketing with Business Objectives
data analytics
What Customers Can Do to Protect Themselves from Data Breaches?
As big data and analytics is gaining momentum to provide valuable business insights, the risk associated with data breaches has been rising as well with the rapid increase of massive data volume. A recent article reveals the 18 biggest data breaches in the 21st century and the data graph suggests a general growing trend of data leakage over the years in terms of the number of … [Read more...] about What Customers Can Do to Protect Themselves from Data Breaches?
How to Take a Full Advantage of Big Data Analytics in Digital Marketing
Upon entering the big data era, the volume of data has been sky-rocketing at an amazing rate. The mind-blowing statistics shows 2.5 quintillion bytes of data created each day, AND that pace is only accelerating with the growth of the Internet of Things (IoT) (Ref. 1). With 90 percent of the data in the world was generated in the most recent two years, many organizations … [Read more...] about How to Take a Full Advantage of Big Data Analytics in Digital Marketing