The technological advancement has brought us into an information age where data and information represent business asset as well as new source of revenues (Ref. 1). Information goods include a wide range of products such as content, games, media, advice, consulting, designs, data service, etc (Ref. 2). The rapid market growth of information goods is fueled by cost reduction and … [Read more...] about How to Address ‘Market Failure’ in Information Goods Industry?
As big data and analytics is gaining momentum to provide valuable business insights, the risk associated with data breaches has been rising as well with the rapid increase of massive data volume. A recent article reveals the 18 biggest data breaches in the 21st century and the data graph suggests a general growing trend of data leakage over the years in terms of the number of … [Read more...] about What Customers Can Do to Protect Themselves from Data Breaches?
I think when we talk about digital branding and marketing, the ‘digital’ means much more than ‘digital channels’ and ‘social media’ although they are the most pervasive and affordable tools for marketers. ‘Digital’ in the current era also includes a magnitude of novel ‘digital technologies’ such as artificial intelligence (AI), blockchain, and augmented reality (AR). A recent … [Read more...] about Innovation Now! Coca-Cola Leverages Digital to Reach ‘Beyond the Real Thing’