215-237-2570 ♦ Lansdale, PA 19446
Yue.Sheng@Temple.edu ♦ http://www.linkedin.com/in/colleen-sheng-5898659b
SUMMARY (Experienced Market Analyst & Digital Marketing Associate)
A market analysis expertise with 10+ years of industry experience in data analytics, online listing, media promoting, industry analysis and forecast. Proficient in syndicating industry reports and forecasting market trends for various industrial products to support business & sales departments in making strategic plans and decisions. Exceptional abilities in website maintenance/update, online listing and advertisement design.
Senior Market Analyst/Digital Marketing Agent – Grace International Group LLC, Lansdale, PA, USA (2011-Current)
- Successfully supported and accomplished on-line publication of over 100 market reports covering a magnitude of industries and technologies in global markets and regional markets.
- Expanded marketing network with over 30 re-sellers and publishers to improve sales of digital publications via website optimization, social media promoting, on-line listing and email marketing.
- Performed high volume of data mining, acquiring, assessing, and analyzing to obtain industry structure, segmentation by product & application, and market trends.
- Generated business intelligence and appropriate marketing strategies based on market research, analysis and the identified growth opportunities.
- Provided comprehensive data & information consulting for Fortune 500 companies and SMEs (small & medium-sized enterprises).
Market Analyst and Marketing Assistant – Asia Market Information & Development Co. (AMID), USA (2005-2010)
- Fulfilled over 50 market research reports for a variety of Chinese industries.
- Improved online listing, website posting, email marketing and other marketing channels.
- Successfully collected and interpreted market data to prepare market reports about industry assessments (market size and growth, market share of key producers) of various industrial products.
- Accurately conducted market research and analysis on pricing trends, production and demand (by region and by industrial sector) of industrial products to facilitate marketing promotions.
- Implemented comprehensive studies on marketing strategies (including distribution system, marketing entry channels and marketing entry strategies) of industrial products to help make business plans.
- Temple University – Philadelphia, PA, USA. Master in Science, Digital Innovation in Marketing, Est. Graduation 2019
- Hubei University of Technology – Wuhan, P. R. China. B.S. in Marketing, June 2003