Last weekend I took my daughters to Great Wolf Lodge at Poconos, the indoor waterpark and dry-land adventures for kids and families. I have to say it was a wonderful experience and all of us enjoyed the slide, swimming and game fun. As AI technology is rapidly expanding its way into various industries, adoption of entertainment robots could be a great improvement of value for the business chain in Great Wolf Lodge. The waterpark would be more attractive and fun with AI elements and human-robot interactions. Imagine a “greeting robot” wave and say “Hello, welcome to Great Wolf!” to you when you walk into the lobby. In addition to the greeting robot, “swimming robots” could be deployed in pools to have a race with kids and/or playing water fight with players. Very often, players need to get information about the park or playground. While there are service staff around the area, it would be more fun to talk to a “guiding humanoid” who can walk around and provide not only information but also a unique high-tech experience. All these entertainment robots will surely improve customer experience and the entertainment process in a substantial manner. Nowadays, the visitors tend to be tech-savvy and they expect to interact with parks in a more innovative way. In addition to branding, new rides and features, implementation of robotics technology has becoming possible marketing/process strategy as technology matures in a service-driven business. Adoption of entertainment and service robots in parks or resorts such as Great Wolf Lodge will attract more customers, enhance the business process and the efficiency of the whole system. If the model works well and the cost controlled in a reasonable budget, this could become a disruptive innovation in the entertainment and service industry. The question is, how long this scenario will become reality? It may depend on how fast the technology evolves and how soon the parks can achieve ROI.