Tyler Cameron

Capstone Meeting w/ Amy and Rebecca Strategy Presenting the problem as the podcast itself and what went wrong - didn’t get the traction that it was meant to get - funding discontinued after 18 months Set it up in the beginning as a diagnostic case - post mortem report - here is what it was and what it was intended to be - here’s our diagnosis in what would’ve made … [Read more...] about Meeting Notes 11/7/2017

Upcoming Deliverables Fall 2017 Project: BUDGET AND RESOURCE PLAN (Due. Nov. 9, 10 points) Articulate a budget and resource plan that addresses the following. This should assess the complete picture of people, process and tools required to support your strategy and campaign activation. Publishing tools and applications necessary to implement your strategy Paid … [Read more...] about Meeting Notes 11/5/2017

  Upcoming Deliverables   Prototype Incorporate video in prototype (2-3 minute clip) Talk about how we would improve it Channels PR push - Inquirer, Technically Philly Influencers - put in contract about social posts on whatever channel they have the most engagement on Advertising on Audible, etc. Strategic … [Read more...] about Meeting Notes 10/12/2017

Upcoming Deliverables Digital analysis: What is the overall architecture of the digital platform or technology of interest? How does it work? What are the pros and cons of this technology or platform? How does it compare to competitors? What are the future growth prospects? What is the impact or use of the technology in the mobile or social … [Read more...] about Meeting Notes 9/28/2017

Upcoming Deliverables  Environmental Research (Due Thursday 9/28) Analyze your client’s customers and create personas to better define your target audiences for content marketing and social media. Address: Where are they spending time online/offline? What are they responding to? Why might they want to follow/engage with you in social media? What language/keywords are … [Read more...] about Meeting Notes 9/24/2017