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What the Fridge?!

  • WTF?! Project
    • Project Plan
    • Market & Segmentation Strategy
    • Competitor Analysis
    • Channel Strategy
    • Brand Positioning
    • Brand Profile
    • Digital Analysis
    • Data & Process Model
    • Technology Impact
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Technology Impact

What the Fridge?! is a 100% mobile application that uses real-time image recognition technology that brings AI into your kitchen.

By placing the device’s camera over the selected food items, the image recognition will identify the individual food items and create a list of ingredients to populate recipes. The food item (refrigerated or from the pantry) just needs to be clearly visible within the camera view for the image recognition technology to activate. The image recognition technology works best when the item is taken showing distinctive features (ex: the side view of a raspberry). The item does not recognize initially, try a different viewpoint of the ingredient. If the item from the pantry has any text, make sure that is clearly visible to the camera (ex: Banza Pasta).

We will be outsourcing the AI Ingredient Technology from Calorie Mama’s API. Their technology uses food recognition machine learning algorithms to identify many different foods, including packaged goods and barcodes.
It recognizes fruits, vegetables, meats, grains, beverages; complex cuisines and dishes such as American, Western, European, Asian, Latin American; and US/Canada packaged foods with a front-facing image or barcode.

We are looking for an investment for the Custom API plan which includes:

  • Scales to custom number of calls
  • Includes macronutrient info (carbs, fat, protein, calories)
  • Plus full nutritional information
  • Packaged goods image recognition (US Brands only)

We chose to go with Calorie Mama due to their:

Precise Recognition of Food
Calorie Mama’s “AI API utilizes highly trained models that are not only able to recognize a variety of dishes but has the granularity to differentiate between different presentation style, preparation methods, and regional variations.”

Perpetually Evolving Food Identification
Their food AI API is developed with the latest in machine learning techniques With every photo, they are continuously improving the accuracy of their API by immediately piping those photos into our their training sets.

Highly Diverse Food Database
Calorie Mama’s database encompasses many regional and ethnic specialty food items. Their database is provides a wide selection of foods

Rapid Analysis
“Within a second a photo can become a highly detailed food profile complete with ingredient identification and nutrition information”

 

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The content within this What the Fridge site belong to MARTR Mavens, except where referenced material is noted.

Copyright © 2021 · Rachael Pignotti
Disclaimer: The information included in e-portfolios are posted and maintained by the applicable student. Temple University makes no representation as to the accuracy or currency of this information.

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