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What the Fridge?!

  • WTF?! Project
    • Project Plan
    • Market & Segmentation Strategy
    • Competitor Analysis
    • Channel Strategy
    • Brand Positioning
    • Brand Profile
    • Digital Analysis
    • Data & Process Model
    • Technology Impact
  • WTF?! App
  • Letter to Investors
  • About Us
  • Meeting Minutes

Market & Segmentation Strategy

The key elements of our STP model consist of offering an easy to use cooking solution for everyday people that care about:

  • Managing their busy lifestyle
  • Making better choices to improve their wellness
  • Convenience
  • And as Ralph mentioned, food waste

Market Segmentation

We segmented the market by analyzing those busy individuals and how they typically prepare for a meal, what they hate most about preparing for a meal and what they would love most.

  • Demographic – 22-39, single, female, college education, professional 
  • Geographic – Urban and Suburban
  • Psychographic – Busy lifestyle but prioritizes wellness to where fast food is not an option when eating outside of the house.
  • Behavioral – Tech savvy and enjoys mobile application that improves efficiency to create more time in the day. Very brand loyal and likes a routine to remain organized during a busy work week

Targeting the Market

We’ll use social media to demonstrate the ease of finding new meals & getting them on the table for our target market. That is truly our selling point and our positioning genius.

Positioning What The Fridge?! in the Market

What the Fridge?! makes recipes with ingredients that are already in your kitchen. No grocery store run required….or grandma’s skillet.

 

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The content within this What the Fridge site belong to MARTR Mavens, except where referenced material is noted.

Copyright © 2021 · Ralph Dixon
Disclaimer: The information included in e-portfolios are posted and maintained by the applicable student. Temple University makes no representation as to the accuracy or currency of this information.

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