Competitors

• SuperCook
  • Recipe discovery app offering menus based on ingredients in your fridge, reducing food waste & free up time
  • App provides ingredient checklist that offers recipes based on ingredients available
  • Free App
• Yummly
  • Smart cooking app, allows for personalization of tastes based on any food preferences & restrictions. Ability to enter in ingredients on hand for instant recipes.
  • App provides tutorials, timers, product recommendations for easy cooking & future grocery trips.
  • Free app
• MyFridgeFood
  • App provides ingredient checklist that offers recipes based on ingredients available
  • Utilizes available ingredients at home, eliminating the trip to the grocery store & reducing food waste
  • Subscription based model
• Blue Apron
  • Meal Plan delivery service- eliminates the hassle of grocery shopping
  • Exact amount of ingredients for specific recipes, eliminating wasteful spending & food
  • Expensive compared to grocery shopping especially for families
  • Subscription based model

 

SWOT ANALYSIS