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What the Fridge?!

  • WTF?! Project
    • Project Plan
    • Market & Segmentation Strategy
    • Competitor Analysis
    • Channel Strategy
    • Brand Positioning
    • Brand Profile
    • Digital Analysis
    • Data & Process Model
    • Technology Impact
  • WTF?! App
  • Letter to Investors
  • About Us
  • Meeting Minutes

Competitor Analysis

 

Competitors

  • SuperCook
    • Recipe discovery app offering menus based on ingredients in your fridge, reducing food waste & free up time
    • App provides ingredient checklist that offers recipes based on ingredients available
    • Free App
  • Yummly
    • Smart cooking app, allows for personalization of tastes based on any food preferences & restrictions. Ability to enter in ingredients on hand for instant recipes.
    • App provides tutorials, timers, product recommendations for easy cooking & future grocery trips.
    • Free app
  • MyFridgeFood
    • App provides ingredient checklist that offers recipes based on ingredients available
    • Utilizes available ingredients at home, eliminating the trip to the grocery store & reducing food waste
    • Subscription based model
  • Blue Apron
    • Meal Plan delivery service- eliminates the hassle of grocery shopping
    • Exact amount of ingredients for specific recipes, eliminating wasteful spending & food
    • Expensive compared to grocery shopping especially for families
    • Subscription based model

 

SWOT ANALYSIS

 

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The content within this What the Fridge site belong to MARTR Mavens, except where referenced material is noted.

Copyright © 2021 · Rachael Pignotti
Disclaimer: The information included in e-portfolios are posted and maintained by the applicable student. Temple University makes no representation as to the accuracy or currency of this information.

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