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What the Fridge?!

  • WTF?! Project
    • Project Plan
    • Market & Segmentation Strategy
    • Competitor Analysis
    • Channel Strategy
    • Brand Positioning
    • Brand Profile
    • Digital Analysis
    • Data & Process Model
    • Technology Impact
  • WTF?! App
  • Letter to Investors
  • About Us
  • Meeting Minutes

About Us

Company Profile

In 2020, five friends came together to share their passion of food, convenience, marketing, and technology. These friends would form MARTR Mavens to develop a new application called, “What the Fridge?!” Living a very busy lifestyle creates challenges and we want to provide a convenience to others when it comes to preparing food from the fridge (and the cupboards too).

MARTR Mavens Mission

Our Mission: to develop an application that helps busy people live their health conscious, busy lifestyles more easily.

The MARTR Mavens Team

Melissa McCusker
Chief Marketing Officer
Angelica Cionci
Chief Engagement Officer
Rachael Pignotti
Chief Commercial Officer
Taryne Thorpe
Chief Strategy Officer
Ralph Dixon
Chief Technology Officer
  • Graphic + UX/UI design
  • Content and social media management
  • Ad campaigns
  • Lead generation
  • Learning Technology Expert for instructional Technology Training & Workshops
  • Web Development
  • Customer Service
  • Systems & Database Management
  • 9 years in Product Marketing, Marketing Communications & eCommerce
  • Masters in Digital Innovation & Information Systems
  • Specializing in eCommerce integrations
  • Marketing and sales enablement automation
  • Enterprise campaign development
  • Conversion rate optimization expert
  • Demand generation strategist
  • Web design and site management
  • Front-end web development
  • Email marketing
  • Customer Service

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Copyright © 2020
The content within this What the Fridge site belong to MARTR Mavens, except where referenced material is noted.

Copyright © 2021 · Ralph Dixon
Disclaimer: The information included in e-portfolios are posted and maintained by the applicable student. Temple University makes no representation as to the accuracy or currency of this information.

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