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Capstone 2019: UrCue Marketing

Digital Innovation in Marketing

Fox School of Business
  • About
    • Meet Our Team
    • Marketing Plan
    • Memo to Executives
  • Analysis
    • Revenue Model
    • Data Model
    • Digital Analysis
    • Project Plan
    • Brand Profile: B2B
    • Brand Profile: B2C
    • Competitive Analysis
      • Songkick
      • TodayTix
      • Goldstar
      • PhillyFun Guide
      • Off Broad Street
  • Meeting Notes
    • 12-3-19 Meeting Notes w/ Amy Lavin and Becca Zinn
    • 11-26-19 Meeting Notes w/ Steve Sclarow
    • 11-5-19 Meeting Notes w/ Amy Lavin and Becca Zinn
    • 10-24-19 Meeting Notes w/ Lori Feldman
    • 10-10-19 Meeting Notes w/ Lori Feldman
    • 10-8-19 Meeting Notes w/ Amy Lavin and Becca Zinn
    • 9-19-19 Meeting Notes w/ Lori Feldman
    • 9-17-19 Meeting Notes w/ Amy Lavin and Becca Zinn
    • 8-25-19 Meeting Notes w/ Group
    • 8-21-19 Meeting Notes w/ Amy Lavin and Becca Zinn
  • Pitch Deck
  • Try Out the App!
You are here: Home / Revenue Model

Revenue Model


Guest checkout – We’ll charge a nominal service fee for each ticket purchased. The theater receives the full ticket value ​

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Subscription model – We have a digital wallet subscription model, waiving the service fee and granting greater access within the app. The theater receives the full ticket value.

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Committed customer – with a broader selection of theater options and more awareness of the full Philadelphia theater community both UrCue and theater’s gain loyal customers.

Copyright © 2021 · Holly Nelson
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