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Capstone 2019: UrCue Marketing

Digital Innovation in Marketing

Fox School of Business
  • About
    • Meet Our Team
    • Marketing Plan
    • Memo to Executives
  • Analysis
    • Revenue Model
    • Data Model
    • Digital Analysis
    • Project Plan
    • Brand Profile: B2B
    • Brand Profile: B2C
    • Competitive Analysis
      • Songkick
      • TodayTix
      • Goldstar
      • PhillyFun Guide
      • Off Broad Street
  • Meeting Notes
    • 12-3-19 Meeting Notes w/ Amy Lavin and Becca Zinn
    • 11-26-19 Meeting Notes w/ Steve Sclarow
    • 11-5-19 Meeting Notes w/ Amy Lavin and Becca Zinn
    • 10-24-19 Meeting Notes w/ Lori Feldman
    • 10-10-19 Meeting Notes w/ Lori Feldman
    • 10-8-19 Meeting Notes w/ Amy Lavin and Becca Zinn
    • 9-19-19 Meeting Notes w/ Lori Feldman
    • 9-17-19 Meeting Notes w/ Amy Lavin and Becca Zinn
    • 8-25-19 Meeting Notes w/ Group
    • 8-21-19 Meeting Notes w/ Amy Lavin and Becca Zinn
  • Pitch Deck
  • Try Out the App!

Meeting Notes

12-3-19 Meeting Notes w/ Amy Lavin and Becca Zinn

December 5, 2019 By Alyssa Cole

Present: Holly Nelson, Jeremy Mancini, Nicoli Sinclair, Alyssa Cole, Kricket Robinson, Jerry Salsini, Amy Lavin, Becca Zinn. HOLLY: Is a pitch to a client okay? It determines what is in the actual slides. BECCA: That’s fine. Other groups are doing something similar. HOLLY: Should we set it up in the introduction as to who we are talking to /n dying off. That’s a bit … [Read more...] about 12-3-19 Meeting Notes w/ Amy Lavin and Becca Zinn

11-26-19 Meeting Notes w/ Steve Sclarow

November 29, 2019 By Alyssa Cole

Notes with Steve Sclarow Meeting 11/26 Present: Alyssa Cole, Jeremy Mancini, Holly Nelson, Kricket Robinson, Jerry Salsini and Steve Sclarow   JEREMY: Review pitch deck with Steve for feedback.  STEVE: Okay how can I help? HOLLY: Is there something blatant missing?  STEVE: Story is clear. Some Observations on streamlining further. SLIDE 3: Bullet points. … [Read more...] about 11-26-19 Meeting Notes w/ Steve Sclarow

10-24-19 Meeting Notes w/ Lori Feldman

October 27, 2019 By Alyssa Cole

Attendance: Lori  Holly Jeremy  Jerry Nicoli Alyssa Absent: Kricket   Agenda Items: Improving Storytelling for Final Presentation Jeremy – Updates Lori on core focus, phases of development, fee structure for user end ticket purchases, fee structure for subscribing theaters, event promotions, API integrations, etc. Holly – Content Marketing strategy, … [Read more...] about 10-24-19 Meeting Notes w/ Lori Feldman

10-10-19 Meeting Notes w/ Lori Feldman

October 11, 2019 By Jerry Salsini

Present: Jeremy, Alyssa, Jerry, Holly, Kricket, Nicoli, Lori Absent: N/A Agenda Items: Project Process & Primary Focus Discussion: Jerry - Discusses Data Steve Sclarow  - Points out many silos - : community, ticket sales, social, calendar   Holly - We need a greater path to purchase and more focused value proposition  Steve Sclarow  - Suggests to have a … [Read more...] about 10-10-19 Meeting Notes w/ Lori Feldman

10-8-19 Meeting Notes w/ Amy Lavin and Becca Zinn

October 10, 2019 By Holly Nelson

Present: Jeremy, Alyssa, Jerry, Holly, Kricket, Nicoli, Becca, Amy Absent: N/A Discussion: Amy – Data come from, what are the sources. Team place has all the data on the team site. Looking for Why to our data set, why we purchase food at events. Jeremy – Reviewed site and what we’ve posted on the site. Alyssa – Reviewed concessions purchases with the bigger … [Read more...] about 10-8-19 Meeting Notes w/ Amy Lavin and Becca Zinn

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