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Capstone 2019: UrCue Marketing

Digital Innovation in Marketing

Fox School of Business
  • About
    • Meet Our Team
    • Marketing Plan
    • Memo to Executives
  • Analysis
    • Revenue Model
    • Data Model
    • Digital Analysis
    • Project Plan
    • Brand Profile: B2B
    • Brand Profile: B2C
    • Competitive Analysis
      • Songkick
      • TodayTix
      • Goldstar
      • PhillyFun Guide
      • Off Broad Street
  • Meeting Notes
    • 12-3-19 Meeting Notes w/ Amy Lavin and Becca Zinn
    • 11-26-19 Meeting Notes w/ Steve Sclarow
    • 11-5-19 Meeting Notes w/ Amy Lavin and Becca Zinn
    • 10-24-19 Meeting Notes w/ Lori Feldman
    • 10-10-19 Meeting Notes w/ Lori Feldman
    • 10-8-19 Meeting Notes w/ Amy Lavin and Becca Zinn
    • 9-19-19 Meeting Notes w/ Lori Feldman
    • 9-17-19 Meeting Notes w/ Amy Lavin and Becca Zinn
    • 8-25-19 Meeting Notes w/ Group
    • 8-21-19 Meeting Notes w/ Amy Lavin and Becca Zinn
  • Pitch Deck
  • Try Out the App!

Holly Nelson

11-5-19 Meeting Notes w/ Amy Lavin and Becca Zinn

November 6, 2019 By Holly Nelson

Present: Jeremy, Alyssa, Jerry, Holly, Kricket, Nicoli, Becca, Amy Absent: N/A Discussion: Amy – Memo -Pare down and be synced on the message, gets long at the end. Can speak to edits if needed Prototype – Good design, social aspect of the app, Alyssa – Prototype spoke to the social aspects of adding in other platforms, Jeremy – Social platform type, condense … [Read more...] about 11-5-19 Meeting Notes w/ Amy Lavin and Becca Zinn

10-8-19 Meeting Notes w/ Amy Lavin and Becca Zinn

October 10, 2019 By Holly Nelson

Present: Jeremy, Alyssa, Jerry, Holly, Kricket, Nicoli, Becca, Amy Absent: N/A Discussion: Amy – Data come from, what are the sources. Team place has all the data on the team site. Looking for Why to our data set, why we purchase food at events. Jeremy – Reviewed site and what we’ve posted on the site. Alyssa – Reviewed concessions purchases with the bigger … [Read more...] about 10-8-19 Meeting Notes w/ Amy Lavin and Becca Zinn

9-17-19 Meeting Notes w/ Amy Lavin and Becca Zinn

September 22, 2019 By Holly Nelson

Present: Jeremy, Alyssa, Jerry, Holly, Kricket, Nicoli, Becca, Amy Absent: N/A   Discussion: Competitive Analysis: Amy - Less words, need more visuals, charts into the PP deck. More we do now to build deck, less we will have to do in December. PP is what you are giving to investors. Linking to PP is okay (click here language). Jeremy – We have a deck … [Read more...] about 9-17-19 Meeting Notes w/ Amy Lavin and Becca Zinn

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