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Capstone 2019: UrCue Marketing

Digital Innovation in Marketing

Fox School of Business
  • About
    • Meet Our Team
    • Marketing Plan
    • Memo to Executives
  • Analysis
    • Revenue Model
    • Data Model
    • Digital Analysis
    • Project Plan
    • Brand Profile: B2B
    • Brand Profile: B2C
    • Competitive Analysis
      • Songkick
      • TodayTix
      • Goldstar
      • PhillyFun Guide
      • Off Broad Street
  • Meeting Notes
    • 12-3-19 Meeting Notes w/ Amy Lavin and Becca Zinn
    • 11-26-19 Meeting Notes w/ Steve Sclarow
    • 11-5-19 Meeting Notes w/ Amy Lavin and Becca Zinn
    • 10-24-19 Meeting Notes w/ Lori Feldman
    • 10-10-19 Meeting Notes w/ Lori Feldman
    • 10-8-19 Meeting Notes w/ Amy Lavin and Becca Zinn
    • 9-19-19 Meeting Notes w/ Lori Feldman
    • 9-17-19 Meeting Notes w/ Amy Lavin and Becca Zinn
    • 8-25-19 Meeting Notes w/ Group
    • 8-21-19 Meeting Notes w/ Amy Lavin and Becca Zinn
  • Pitch Deck
  • Try Out the App!
You are here: Home / Analysis / Data Model

Data Model

Review the Data and Process Model Research PowerPoint for more detail analysis.

Current Buyer Behaviors for Live Events

Process Model

UrCue seeks to bring awareness and vibrancy to your theater community. The process model displayed is a breakdown of strategic business objectives into critical success factors found within the framework of the UrCUe App, with integration among multiple parties, especially acquired partner theater companies of all sizes and backgrounds.

 

Copyright © 2021 · Holly Nelson
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