TodayTix

TodayTix is the premier digital gateway to shows, arts and cultural experiences. The free mobile apps provide access to last-minute tickets for on and off-Broadway theater shows in New York City, London’s West End, Toronto, the San Francisco Bay Area, Los Angeles, Seattle, Philadelphia, Connecticut, Boston, Washington DC, Chicago, Houston, Dallas-Fort Worth, and Melbourne and Sydney in Australia. Tickets are offered for performances that will take place in the next seven days. The tickets may be discounted, and they’re sold until one hour before the show.

Pros/Strengths

Cons/Weaknesses

Free mobile apps on iOS and Android
Personalization (consumers and partners)
Custom list of shows – consumer
Geo-location services – consumer
Calendaring – consumer
Event submission – Theater/Artist
Partnerships (over 1300 theaters)
Owners theater background and innovation
TodayTix Presents, original content and exclusive events
Last minute and lottery options linking buyers with sellers at the right time (one hour to seven days prior to event)
Rush tickets
Concierge
Buyers can meet a TodayTix concierge outside the theater or collect their tickets at the theater’s box office on the same day as the show
Sells tickets directly via app
Paperless ticket options

Heavily relies on manual operations
TodayTix ticket buying process involves physically visiting theaters
Finding discounts–browsing through mailers, Groupon deals, and the same discounts pamphleteers hand out in Times Square

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