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Capstone 2019: UrCue Marketing

Digital Innovation in Marketing

Fox School of Business
  • About
    • Meet Our Team
    • Marketing Plan
    • Memo to Executives
  • Analysis
    • Revenue Model
    • Data Model
    • Digital Analysis
    • Project Plan
    • Brand Profile: B2B
    • Brand Profile: B2C
    • Competitive Analysis
      • Songkick
      • TodayTix
      • Goldstar
      • PhillyFun Guide
      • Off Broad Street
  • Meeting Notes
    • 12-3-19 Meeting Notes w/ Amy Lavin and Becca Zinn
    • 11-26-19 Meeting Notes w/ Steve Sclarow
    • 11-5-19 Meeting Notes w/ Amy Lavin and Becca Zinn
    • 10-24-19 Meeting Notes w/ Lori Feldman
    • 10-10-19 Meeting Notes w/ Lori Feldman
    • 10-8-19 Meeting Notes w/ Amy Lavin and Becca Zinn
    • 9-19-19 Meeting Notes w/ Lori Feldman
    • 9-17-19 Meeting Notes w/ Amy Lavin and Becca Zinn
    • 8-25-19 Meeting Notes w/ Group
    • 8-21-19 Meeting Notes w/ Amy Lavin and Becca Zinn
  • Pitch Deck
  • Try Out the App!
You are here: Home / UrCue Marketing / Competitive Analysis / TodayTix

TodayTix

TodayTix is the premier digital gateway to shows, arts and cultural experiences. The free mobile apps provide access to last-minute tickets for on and off-Broadway theater shows in New York City, London’s West End, Toronto, the San Francisco Bay Area, Los Angeles, Seattle, Philadelphia, Connecticut, Boston, Washington DC, Chicago, Houston, Dallas-Fort Worth, and Melbourne and Sydney in Australia. Tickets are offered for performances that will take place in the next seven days. The tickets may be discounted, and they’re sold until one hour before the show.

Pros/Strengths

Cons/Weaknesses

  • Free mobile apps on iOS and Android​
  • Personalization (consumers and partners)​
  • Custom list of shows – consumer​
  • Geo-location services – consumer​
  • Calendaring – consumer​
  • Event submission – Theater/Artist​
  • Partnerships (over 1300 theaters)​
  • Owners theater background and innovation​
  • TodayTix Presents, original content and exclusive events ​
  • Last minute and lottery options linking buyers with sellers at the right time (one hour to seven days prior to event)​
  • Rush tickets​
  • Concierge​
  • Buyers can meet a TodayTix concierge outside the theater or collect their tickets at the theater’s box office on the same day as the show​
  • Sells tickets directly via app​
  • Paperless ticket options
  • Heavily relies on manual operations​
  • TodayTix ticket buying process involves physically visiting theaters​
  • Finding discounts–browsing through mailers, Groupon deals, and the same discounts pamphleteers hand out in Times Square

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Copyright © 2021 · Nicoli Sinclair
Disclaimer: The information included in e-portfolios are posted and maintained by the applicable student. Temple University makes no representation as to the accuracy or currency of this information.

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