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Capstone 2019: UrCue Marketing

Digital Innovation in Marketing

Fox School of Business
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You are here: Home / UrCue Marketing / Competitive Analysis / PhillyFun Guide

PhillyFun Guide

PhillyFun Guide is a website and newsletter of events in the greater Philadelphia area sponsored by PNC Arts Alive and run by the Greater Philadelphia Cultural Alliance. It is connected to FunSavers, a half-price ticket program.

Pros/Strengths

Cons/Weaknesses

  • B2C – Can easily look at “Today”, “Tomorrow”, and “This Weekend” and filter by category​
  • B2B – PhillyFun Guide often promotes events on their Instagram, Twitter and Facebook pages.​
  • PFG often has larger audiences on these networks than the companies posting events.​
  • B2B – PFG has automated half-price ticket offers for the following week via email. (FunSaver tickets)​
  • Companies are emailed on Friday; need to confirm by Monday at noon​
  • Confirmation received of inclusion on Wednesday​
  • Thursday at noon: Funsavers are sent to 101k subscribers weekly​
  • CON: Funsavers patons are price sensitive, hard to convert to full-price buyers​
  • CON: Cannot list more than two weeks in a row.​
  • CON: Must offer at least 20 tickets.​
  • CON: Discount must be half-price
  • B2C – Suggestions are not personalized​
  • B2B – Limited characters/submission requirements means a full range of subscription options are not communicated to customers​
  • B2B – I know there are complaints from theaters about the payment/fees for purchases thru funsavers process…waiting on a response from box offices.​
  • B2C – Website is outdated, difficult to read​
  • Inconsistencies are also confusing for the user.​
  • B2B & B2C – Filtering options stop at “Theatre”​
  • There are many types of performances that fall under this category; could be more granular.​
  • B2B – Partners for PFG calendar integration are tourism marketing organizations.​
  • Theaters outside of NYC aren’t looking to target tourists; building community means targeting locals.​
  • B2B – Changes to event submissions are done via email​
  • Producing Organizations don’t “own” the event card.​
  • B2B – No option to pay to feature your content.​
  • Listing promotion determined by “homepage and category pages based on a variety of factors-popularity, timing, a diverse selection of content, and also a desire to fully represent the cultural sector.”

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Copyright © 2021 · Nicoli Sinclair
Disclaimer: The information included in e-portfolios are posted and maintained by the applicable student. Temple University makes no representation as to the accuracy or currency of this information.

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