Importance: To connect theater-goers with the theater, actors/actresses in a way that brings back the culture of the arts without going backwards in time. Its 2019 not 1920.
Introduction: Have you ever wondered who that actor was that played in your local theaters “Shakespeare in Love?” Have you ever wanted to stalk their social media accounts to see what their next show would be? Well look no further, UrCue is here to help you connect with your favorite local artist. With UrCue, you will be able to follow your favorite artists from show to show or learn more about them to feel more connected to your local arts community.
Target Audience: Millennial Age Group, Theater-goers under 50, People Looking for Deeper Connection to the Arts
Social Channels: Instagram – Millennials/Gen X, Facebook – All audiences
Organic – Word of mouth is still the best form of advertising. Friend’s recommendations really make a huge difference in buyer behavior in the theater space.
Email Marketing – Those who already have our service, keeping them in the loop of updates, calls to action, etc.
SEO – Those looking into theaters for shows, specific actors/actresses, and related topics.
Voice and Personality: Creative, authentic, and trendy with a tone that’s humble and inspiring with a touch of wit. We will be positive, spirited, and whimsical.