Present: Holly Nelson, Jeremy Mancini, Nicoli Sinclair, Alyssa Cole, Kricket Robinson, Jerry Salsini, Amy Lavin, Becca Zinn.
HOLLY: Is a pitch to a client okay? It determines what is in the actual slides.
BECCA: That’s fine. Other groups are doing something similar.
HOLLY: Should we set it up in the introduction as to who we are talking to
/n dying off. That’s a bit morbid.
JEREMY: Data points walkthrough. Prototype video with features.
BECCA: Why have competitors?
NICOLI: we have a holistic approach as a competitive advantage for a seamless experience. Competitors are doing a haphazard approach. We aren’t really speaking to everything the gives us a competitive advantage and that’s what I want your feedback on.
JEREMY: We also make our money in a different way that is more positive for the theaters
BECCA: I think this is important to include because they may be looking at multiple partners. When you present this slide make sure you have a main idea headline to pull out. It should be the most important (Like that we offer the full ticket price?) and then in addition we offer these features you won’t find anywhere.
NICOLI: Thanks for that feedback.
BECCA: I like this smiley face, but this would be about helping me care about why you have these extra features and why that is important to me.
AMY: One aesthetic with the green smilies: either all green or all black to keep the Urcue blue, either way. I can see this while you’re telling the story so this is a good way to showcase it.
The other thing I would think about is the placement of the prototype. set up of opportunity is good. I want to see the rest and see if it fits better somewhere else. I would use that persona from the fall on this presentation. Let’s see how THEY use UrCue. When I can connect the technology to a real person it is helpful for understanding.
(Anna in prototype?)
JEREMY: Anna’s path to discovering us.
AMY: Prototype may fit nicely under this customer journey.
JEREMY: Our advantages of community building, content marketing, listening. Not just a piece of technology, but our commitment to the community.
Timeline for app launch. Is this goal overly ambitious? We have some data supporting it in terms of general app launch strategy.
AMY: It’s probably ambitious, but I would go with Jerry’s numbers. As long as you can support it.
BECCA: It would be an interesting benchmark figure against the number of people you estimate see a show each month.
AMY: 20k seems ambitious against that. You may want to look at the KPI from a different perspective.
Dig thru what you want people to do. What is engagement?
AMY: Maybe think about it a little bit more, but the rebuttal makes me want to believe it.
BECCA: Maybe make that part of this pitch.
JEREMY: Main goal for UrCUe’s income is having eyes in the app.
BECCA: I wouldn’t discount what Jerry found about the numbers for app success
JEREMY: Do we need a revenue slide
AMY: Answer the question what’s in it for them. You want to tell them what they stand to gain from a customer acquisition and engagement perspective if they did nothing.
NICOLI: Is that our value proposition?
AMY: I think you need to hammer that one more time. Play into the fear related to the opportunity. We see the opportunity for growth, and here’s how we are going to help you for that.