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Capstone 2019: UrCue Marketing

Digital Innovation in Marketing

Fox School of Business
  • About
    • Meet Our Team
    • Marketing Plan
    • Memo to Executives
  • Analysis
    • Revenue Model
    • Data Model
    • Digital Analysis
    • Project Plan
    • Brand Profile: B2B
    • Brand Profile: B2C
    • Competitive Analysis
      • Songkick
      • TodayTix
      • Goldstar
      • PhillyFun Guide
      • Off Broad Street
  • Meeting Notes
    • 12-3-19 Meeting Notes w/ Amy Lavin and Becca Zinn
    • 11-26-19 Meeting Notes w/ Steve Sclarow
    • 11-5-19 Meeting Notes w/ Amy Lavin and Becca Zinn
    • 10-24-19 Meeting Notes w/ Lori Feldman
    • 10-10-19 Meeting Notes w/ Lori Feldman
    • 10-8-19 Meeting Notes w/ Amy Lavin and Becca Zinn
    • 9-19-19 Meeting Notes w/ Lori Feldman
    • 9-17-19 Meeting Notes w/ Amy Lavin and Becca Zinn
    • 8-25-19 Meeting Notes w/ Group
    • 8-21-19 Meeting Notes w/ Amy Lavin and Becca Zinn
  • Pitch Deck
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You are here: Home / Uncategorized / 11-5-19 Meeting Notes w/ Amy Lavin and Becca Zinn

11-5-19 Meeting Notes w/ Amy Lavin and Becca Zinn

November 6, 2019 By Holly Nelson

Present: Jeremy, Alyssa, Jerry, Holly, Kricket, Nicoli, Becca, Amy

Absent: N/A

Discussion:

Amy – Memo -Pare down and be synced on the message, gets long at the end. Can speak to edits if needed

Prototype – Good design, social aspect of the app,

Alyssa – Prototype spoke to the social aspects of adding in other platforms,

Jeremy – Social platform type, condense the app down to the phases, adding in of the other phases, spoke about our meeting with Steve and how to narrow down our narrative.

Amy/Alyssa – Spoke about Prototype, reviewed the aspects of the how the app works, adding to navigation

Amy loved the calendar, spoke of power users, how are we going to tell a story with the prototype, logging in, first thing you see when you pull up and said the calendar was a good way to start the narrative, then go from next steps

Alyssa spoke about, checkout funnel not the best way to tell the story of why this is a good idea for an app

Amy – loved all the pieces, but need a story for the app to go down for a user, in good shape

Amy – Deck—Excellent job of putting the draft together and need to frame out the story, awareness that might be a good slide and then how we’re going to accomplish, slide 5 Key insights, there’s a lot parrying that down, few high lights, exec summary good, slide 9, condense words, key points are critical to only show on the slide, to sell the pitch

Becca – Deck – She was good with the Deck, liked the prototype and the walk thru,

Deck – Been working on the research to crafting idea, pivot toward presenting final concept, lots of ideas, we’re putting it all the slides; needs to be a pitch, assuming you’re presenting this as an investor, story for the pitch; how she prepared – pull out the most relevant data points to guide the user along, start with the problem first capture them at this point, have trouble understanding the company and move trough to the solution and move around to other areas, If slide 4 is the core problem say that here, clearly stated our problems. Need titles that are conversational in nature to drive the conversation. What our solution does, pick the points that are important, use the research and speck to problem and solution. Tell a story about the app, and how best to formulate this as an investor would want to consume our data, 15 min with 5 min for the total time for the pitch, keep it short and one point, pitch needs to be short. Show that you have compelling data and how to use and you’re not showing everything. Some the data points are important, but others are, pull out the most important components to tell a story

Alyssa – need to get to her outlined of what she’s added.

Jerry – How do we pare this down, put things into the appendix

Alyssa – how we built the slide from other deliverables

Jeremy – Does our decision meet your objective on how to make money, downloading and spoke about the plan of what we’re purposed.  How we promote theaters within the app, sponsored content

Becca – Asked questions about how we hold the money, spoke about

Amy – Meme to send us more detailed information on her feedback, be leery to how much detail you keep to that pitch, think thru the model, similar to Stichfix,

Becca – Marketing, how we’re going to nurture, add that to the site

Outcome:

The slide deck needs to focus on the pitch for investors, curate a narrative for what we want the app to solve for and tell that story.

The prototype should focus on a one user path, profs really liked the calendar function and flush that out some more.

The profs were completely on board with our subscription model and we need to make sure that’s covered in our site.

We need to make sure our marketing campaign is added into the site from this semester’s deliverable.

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