Agenda Items: Improving Storytelling for Final Presentation
Jeremy – Updates Lori on core focus, phases of development, fee structure for user end ticket purchases, fee structure for subscribing theaters, event promotions, API integrations, etc.
Holly – Content Marketing strategy, integration and sponsoring of content, marketing of app relates the app to the theater’s social content. Goal to connect us to the theater community.
Lori – Has actor following been deprioritized?
Jeremy – Presentation will be prioritizing Phase 1.
Holly- Phase 1 is to solve a particular problem from the B2B point of view. Pain points include inflexibility of theater subscriptions, reaching audiences across the theater community (audience from one theater doesn’t necessary).
Jeremy, Nicoli – We need to really find our value proposition.
Lori – Is there a way to list and start to quantify these values? Can we clearly delineate how this will drive sales? How will this make my theater business more successful?
Jeremy – Wilma as first successful client?
Alyssa – Story of the Wilma, falling subscriptions, more
Lori – Might the story be addressing a changing patron profile in the arts?
Jerry – Economic growth is shown across, government funded, but live events spending is up in younger generations. Do you think it is better to begin the story speaking to the theaters or to solving the younger demographic pain points?
Lori – younger demographic storytelling seems compelling, a narrow focus makes sense and clearly addresses the difference between entertainment purchasing behavior between the persona demographic. What makes the product unique is that it addresses this behavior pattern which is different for other demographics.
Nicoli – reaserch into subscription, willingness in the demographic to pay for convienence.
Lori – As the younger boomers start to age, they would also be more inclined to use a product like this. But for now, UrCue is poised for the up and coming buyer, as well as the one 10 years behind in the mobile journey.
Jeremy – Explination of subscription service models (Stitch Fix, etc.) pay any amount you would like per month to place into a digital wallet. Convenience of saving for entertainment while offering access to premium services. This means the money is captured and will be spent on a theater’s offering. Expected increase in ticket purchase behavior.
Lori – This sounds like a good chapter of the story!
Holly – Planning a mind map of how UrCue makes money.
Lori – Presentations that have gone well in the past had compelling problem statements, clear personas, then how the product addresses these personas and problems. Then how it delivers value in the offering and the financial payoff.
Jeremy – Keep in mind how to make it less complicated. Stop getting carried away because it interferes with the story. Because it is easy when it is a thought project.
Lori – Don’t put the cart before the horse. Persona Avatars helped to understand who the audience is for people who attened presentation.
Holly – Have a lot of the components to tell the story. Now we feel like we have a plcae to start from
Lori – You may be able to lean on some theatrical devices to tell the story and create the drama.
Lori – Next Deliverables? Email questions
Holly- Flips thru prototype
Set next meeting with Lori for 11/14 and 12/5