Present: Jeremy, Alyssa, Jerry, Holly, Kricket, Nicoli, Lori
Agenda Items: Project Process & Primary Focus
Jerry – Discusses Data
Steve Sclarow – Points out many silos – : community, ticket sales, social, calendar
Holly – We need a greater path to purchase and more focused value proposition
Steve Sclarow – Suggests to have a very clear pitch, as we are doing to many things. We have two different clients Theaters goers and the theaters as clients, as two radically different proposals to both groups – both stories must be synsync, also product differentiation.
Alyssa – Subscription model does not work for theaters, deters younger demo
Steve Sclarow – Primary drivers – Choose one: community, ticket sales, following actors through social – must choose one.
Holly – Discusses digital analysis
Steve Sclarow – Cirque du Soleil Case Study – we would benefit from outter-ring, many solos little connectivity – interconnect rings and build out from primary ring
Steve Sclarow – A series of elements must connect back to center where it caters to end-users, the center must be the primary drivers – Steve Sclarow asks ‘what is the primary story for a user in this space?”
Alyssa – explains the “path-to-purchase” especially through calendar feature
Steve Sclarow suggests the app open table – search by restaurant or by date. So perhaps we should “start by a date” as an example, this the drive for the enduser – in essence creating something specific to open-table site but in for theater industry
Alyssa – alleviate the pain-points of theater searching for venues, shows and tickets
Steve Sclarow – suggest to pull it back 30,000 ft for a precise vision, what is Urcue really trying to do?
Nicoli – Which of these best serves end-user and brings value.
Steve Sclarow – We must solve a problem first, we have done a lot of research and have to decide what is our primary story. What is the primary focus, what will drive people to UrCue for enduser, then what will drive theater to participate once enduser is established.
Holly – points out saving money for theaters because of greatest percentage cuts from services like ticket master who takes up to 30-40% ticket sales,
Alyssa – Theaters can save theaters money by providing an affordable service.
Jeremey – inquires about Professor Sclarow’s case study and beer app concept approach vendors in terms of pricing
Steve Sclarow – explains how they took a percentage for each drink
Jerry – suggests when expanding to second and third phase to have UrCue take a percentage of ticket sales as originally postulated earlier in the semester for better ROI for UrCue.
Jeremey – states that UrCue will provide end user with the knowledge of always knowing what happens in local theater community on a daily basis. Primary focus should be picking a time a day and perhaps “interests” that lead to ticket sales – other feature are secondary and so on
Holly – Use gift-card model
Alyssa – like a bank-roll on phone
Kricket – People will definitely spend expendable money or disable income for entertainment and products, but does gift-card model work?
Jerry – Don’t forget the bacon, or goodies and incentives as per Professor Greg Ebbecke
Holly – Will bring the bacon as app expands, gives gift-card model app examples
Jeremey – Echo mission is go. Uniform – Romeo – Charlie – Uniform – Echo
Holly – Data from Jerry shows $45 dollars per ticket sales
Jerry – What incentives would be implemented?
Jeremey – Wallet in app will have a minimum for membership that user must allocate monies, like $5 dollars. If less than this, then the ticket purchases will have a 2.00 fee attached. More money and purchases means more promos and incentives.
Alyssa – focus on value to customer, than specs and prices later
Holly – Will deal with silos and ad secondary and tertiary rings as mentored by Professor Sclarow, plus WordPress Wizardry.
Jeremey – Refined silos and center for primary drivers will be changed through-out project.
Jerry – Will take new information and add to Data and Memo.
Kricket will handle Social Media Strategy and Posts for Lori and Capstone.
Lori and Steven is an additional resource and guide throughout Capstone project. Next steps/meeting with Lori will be an overview of the deliverables to date and social media strategy, this coming Thursday. Next Group Meeting will be held at 5:00 PM as an extra hour, 2 hours before next Sunday Class.