Present: Jeremy, Alyssa, Jerry, Kricket, Nicoli, Holly
Discussion:
- App Idea (instead of digital marketing basic premium model)
- App that connects theater goers to theater profile, productions and actors
- Aggregator of theaters data
- Users can get notifications of new productions
- Users can get notifications of their favorite actors in new shows
- Deliver promotional news (both internal promotion and cross promotions)
- How much will this cost for theaters?
- Possibly a grant from the city
- Profit sharing
- We can track the increase in ticket sales to theaters and we can get a percentage of profits
- Pay for basic service
- Track traffic and charge the traffic driven to the site/ticket sales
- Take a percentage off tickets bought through app (charging buyer of ticket)
- How would we market the app?
- Ticket integration in the app to make it more user friendly so people do not have to get redirected to another website
- The app could be our non-profit side and we could have a for-profit side that helps with their digital marketing
- This may be too complicated
- Tie this into the story that we are recreating the social aspect of theaters to build community
To do:
- Update project proposal
- Connect with Amy and Becca about our new project idea
- Finish project plan and create deliverable list
- Begin competitive analysis
- Work on draft of project plan- due 9/13