This Spring, I attended a webinar on A/B testing hosted by LinkedIn. Impressed by LinkedIn’s commitment to campaign testing and analytics, I encouraged my organization to redevelop a strategy for their LinkedIn page and marketing. Since its inception in 2002, the professional network has leveraged user data to expand its customer base and platform. With millions of employers … [Read more...] about LinkedIn: Using Data to Improve User Experience
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Innovating Your Business Process: A Short Story
Recently, I assisted the non-profit organization I work for with designing and developing a mobile application for our annual meeting. Traditionally, we used multiple pamphlets, handout, and signs to share information and communicate with guests, while on site. With more than 500 attendees and staff it was important for us to focus on making the application as user friendly … [Read more...] about Innovating Your Business Process: A Short Story
Press *2 for Customer Service – Automated Systems & Business Process
I’m sure in 2017 we are all familiar with the phrase “press 2 for customer service.” Although, this is a very basic example of an automated service, these systems improve efficiency, as well as, lay the foundation for delivering a better experience for both customers and employees. Back office automation is far from a new concept, but we are seeing more and more companies … [Read more...] about Press *2 for Customer Service – Automated Systems & Business Process
Facebook, Inc is Taking Over the Story-Game
It seems like everyone has a story to tell these days. Last week Facebook, Inc. rolled out yet another new story feature to compete with Snapchat. On Friday, Instagram announced it now has 200 million people using the Stories feature daily. With Snap, Inc. reporting 158 million users earlier this year, the Facebook-owned platform is rapidly out pacing it. In addition to … [Read more...] about Facebook, Inc is Taking Over the Story-Game
Pepsi is “Living” Through a Crisis – Navigating Crisis Management
Tuesday morning, Pepsi, released and later pulled it's controversial "Live For Now Moments Anthem" advertisement after receiving harsh backlash from social media critics. A wave of social media users accused the retail giant of appropriating and minimizing serious resistance movements, such as the Black Lives Matter and Anti-Trump protests. Many users where shocked when … [Read more...] about Pepsi is “Living” Through a Crisis – Navigating Crisis Management