How would you feel if you received a Facebook friend request from the stranger standing next to you on the subway platform? While this may sound like a creepy storyline from Black Mirror, Facebook’s new patent will have the ability to suggest friends to you based on who you've been standing near in real life. The patent would use features already installed on your … [Read more...] about “People You May Not Want to Know”
Consumers and Companies Love Bundled Service Packages
In recent months, bundled services packages have become a real trend with companies looking to increase users and subscribers. Paying one monthly fee rather than several across different platforms, is not only convenient for the consumer, but can also allow brands to introduce products to a new, untapped audience. Brands are becoming more likely to partner with other companies … [Read more...] about Consumers and Companies Love Bundled Service Packages
The Summer’s Over, According to My Timeline
Labor Day weekend this year felt different, almost weird on my timeline. With Philadelphia students returning back to school a week earlier than usual, I didn't feel or see the same excitement that I've seen in previous years. Here are some of the posts and tweets that I discovered: On which social media platform you discovered the content piece: Facebook and … [Read more...] about The Summer’s Over, According to My Timeline
What Makes Me Click?
Labor Day for many people mean two things - a day off of work and shopping. It's a great time for brands to engage with potential consumers and establish loyalty to current customers. Here are some headlines that caught my attention over the weekend. Headline #1: Ford Lauds 'Hardest Working' Americans In New, Timely Labor Day Campaign How well the content lived: It … [Read more...] about What Makes Me Click?
OCD – Project Management
As a new consultant or employee joining an ongoing project at your organization can be a difficult transition. Attempting to learn the intricacies of a process while adjusting to the company culture and resources with unclear or changing requirements can lead to confusion and frustration. Capturing microprocesses or tasks and communicating these requirements to your team are … [Read more...] about OCD – Project Management