Labor Day for many people mean two things – a day off of work and shopping. It’s a great time for brands to engage with potential consumers and establish loyalty to current customers. Here are some headlines that caught my attention over the weekend.
Headline #1: Ford Lauds ‘Hardest Working’ Americans In New, Timely Labor Day Campaign
How well the content lived:
It appeared as a video in my Facebook feed shared from one of my friends. I think was more impactful than finding it on Forbes’ page or coming across the article in Google news.
Brand that published the content:
Forbes – shared from an influencer on Facebook.
What made the content click-worthy?
As a Ford owner, I am invested in the brand, so I like to keep up with marketing initiatives and values to ensure that they are still in line with what I represent. I would never support a brand that doesn’t support me, and I think Ford has done a great job of highlighting the value of the customer. The headline is inspiring and relevant to me.
What the author was trying to accomplish?
The strong imagery in the campaign shows me that Ford wants to inspire and relate to main its customer base, the working class American. They’re also demonstrating themselves as thought leaders by pulling together the “hardest working Americans” for a commercial. It shows that Ford understands their customer base and is showing them their value.
Headline #2: Working on Labor Day 2018? You’ll Want to Enter This Contest
How well the content lived:
I found this webpage from a Google search for “Labor Day 2018.” I’m sure this article was shared on social media as well, I’m guessing Facebook or Twitter, but I think for the content and headline a webpage was appropriate.
Brand that published the content:
Inc.com
What made the content click-worthy?
The headline is relevant to me because before I started working in the “corporate” sector, I worked in customer service as a teenager and often worked holidays, such as Labor Day. The word “contest” grabbed my attention.
What the author was trying to accomplish?
I think the author wanted to inspired its audience to engage with the brand, as well as add value by spreading awareness about the contest.
Headline #2: Pinterest says it will attract some 50M back-to-school shoppers this season
How well the content lived:
I found this article from a Google search for “Back to School.” It is a webpage that includes images and external links but no video. I think for the content and brand (Pinterest) a web page was appropriate.
Brand that published the content:
Marketing Land
What made the content click-worthy?
I have a Pinterest account that I rarely use, so I am interested to see how they will add value to the brand/platform. In recent years, Pinterest has positioned itself as customizable marketplace where brands and influencers can share products and information, like Instagram. The headline is relevant and educational to me as account owner.
What the author was trying to accomplish?
I think the author wanted to grab the attention of thought leaders and influencers to market its value. When you click the link, the subheadline included in the article mentions retail ads currently running on Pinterest.
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