Taja West
Philadelphia, PA | Phone: (267) 997 3094 | Email: Tajawest267@gmail.com | www.linkedin.com/in/tajawest
Education
Master of Science, Digital Innovation in Marketing
Temple University, Fox School of Business, Philadelphia, PA –
December 2018
Bachelor of Science, Communications Media
Indiana University of Pennsylvania, Indiana, PA
August 2008 – August 2012
Experience
Marketing Consultant
The Law School Admission Council (LSAC), Newtown, PA, 2017
Led development, design, and deployment of LSAC’s first mobile application for a community of 222 law schools across the U.S. and Canada.
- Collaborated with internal departments to gather system requirements and establish design and content strategy for LSAC’s mobile application
- Performed in-depth usability testing to improve user experience and deliver onsite technical support to 500+ attendees and internal team members
- Conceptualized event strategy and online marketing initiatives for LSAC’s annual law school forums
- Ensured delivery of creative assets and provided copywriting support for online content, print collateral, and email campaigns
- Monitored social media channels and campaign performance to provide recommendations for optimization and re-targeting
- Delivered a holistic end-user experience by automating onsite initiatives, such as session evaluations and staff communications, via mobile activities and promotional campaigns
National Marketing and Sales Assistant
FOX Broadcasting Company, 2015–2016
Managed more than 150 national, integrated marketing accounts with sales totaling over $83 million dollars annually.
- Served as a direct liaison to eleven national sales offices, including the FOX headquarters in New York City and Los Angeles during the 2016 political cycle
- Communicate with media agencies to troubleshoot conflicts to ensure campaign success, avoid revenue loss and increase client satisfaction
- Collaborated with Creative Services and News departments to execute sponsorships, station events and contests
- Produced unique copy for on-air and digital distribution for local and national FOX audiences
Marketing & Special Events Assistant
Philadelphia Media Network, 2012–2016
Provided marketing and event support at various regional promotions and tradeshows for the Philadelphia Inquirer, Philadelphia Daily News and Philly.com
- Increased readership and brand visibility at over 75 special events and promotions across the tristate
- Encouraged new subscriptions by promoting discounts and marketing incentives
- Reconciled subscriber information and tracked retention data for special sales projects across all three platforms
Membership Representative
Nielsen Television Ratings and Computer Research, 2015
Responsible for recruiting panel members in the Philadelphia and New York regions.
- Utilized creative sales techniques to overcome objections and recruit panelists to participate in the Nielsen TV Ratings survey
- “Simply Excellent” Gold award recipient for consistently surpassing and maintaining above average monthly recruitment goal of from month-to-month
- Coached households on how to properly login to Nielsen devices and communicated panelist issues or concerns to field representatives
- Cold contacted over 35 households daily and successfully recruited 65+ panelists to participate in the Nielsen TV Ratings survey
Social Media Intern
The Kimmel Center for Performing Arts, 2013
Worked alongside the Communications Manager to plan and deliver creative promotional experiences both online and onsite for the Philadelphia International Festival of the Arts (PIFA)
- Published monthly e-newsletters and daily blog posts to the Kimmel Center’s website and 12,000+ email subscribers
- Facilitated live chats and crafted content for various social media networks such as Tumblr, Facebook, and Twitter
- Attended events and rehearsals to interview and photograph artists
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