Honestly, before the coronavirus outbreak when was the last time you registered for a webinar or virtual event and actually attended? If you’re like me, you register for the webinar to get the recording and flag the email in your inbox with hopes to watching it one day. Two months later, that flagged email is still sitting there unread.
Distributing digital content is the foundation of inbound marketing. From emails to eBooks, to webinars and Facebook Live shows, brands have been trying to pick the right distribution channels for the highest engagement of their content and campaigns to maximize lead generation. When campaigns come back with flat numbers, we hear tales of “exhausted content” or a “fatigued audience” to justify the content’s lack of engagement.
During this challenging time, marketing teams across the nation are getting a front seat to learning how to adapt to consumer behavior. One day your webinar had 20 attendees and in March 2020, your registrations have shot up to 700. Being able to adapt to shifts in how your target segments are consuming content is essential to surviving this global pandemic and still having an audience to market to when life goes “back to normal.”
Shifting your marketing strategy to take webinars and virtual events seriously is crucial for enabling new ways for lead conversions that you might not have explored before. With your audience being locked in online pretty much all day, embrace these digital strategies for new opportunities deliver brand messages with virtual events in an engaging way.
Here are some quick tips to jumpstart your virtual strategy:
Stay True to Your Brand
Deliver Remarkable Content
Consistency is Key