Lately, as I've been scrolling through various social media platforms, I often find myself falling into an abyss of mindless scrolling that seems to happen when you get on social media with no clear purpose. It then got me thinking about the actual purpose of social media and how much it had changed from when I first became active back in middle school till now. What is … [Read more...] about Yesterday, Today and Tomorrow
We are in an era where more and more consumers are spending more time on their mobile devices. In fact, according to a study by Pew Research, 97% of Americans own any cell phone while 85% own a smartphone. It’s not just young people using smartphones; in another study, data showed that Baby Boomers (age 55-73) and the Silent Generation (age 74-91) are also increasing their use … [Read more...] about Chipotle Together
As we all know, the marketing industry is constantly changing, especially with how we distribute content. In past years we focused on creating high-quality content in the medium of photos or graphics. Though in recent years, there has been a shift. HubSpot did a survey in 2018, and they commented on how 54% of consumers said they wanted to see more video content from a brand or … [Read more...] about Reels Decrease Our Attention Span?!