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The more I learn about UX design, the more I notice bad UX in real life. The one I see recently is the website for LA Fitness, and the mobile app isn’t much better. Can I use bad UX design as a reason I haven’t been to the gym lately? Jokes aside, it made me think about whether there are some great UX websites out there. A website that doesn’t just have a great user interface … [Read more...] about The Year Of Greta

A marketing moment is a way for brands to leverage what is happening in the media to engage with their consumers and increase brand awareness. It’s an excellent way for brands to insert themselves into ongoing conversations and shine a light on a new product, service, or a chance for them to make public their mission and values. This strategy is a considerable risk because it … [Read more...] about How to Choose the Right Moment

Last semester we learned about the importance of AI technology and how it interweaves into many platforms we use today. This semester we are taking a deeper look into data analytics, learning about different tools to analyze data like Tableau which is a data visualization software. Recently there is talk of a new way to handle big data, one that uses AI technology. This new … [Read more...] about The Future of Business Intelligence

It is no secret that the growth of social media has been a tremendous benefit to marketers. For example, social media has helped with: Increase of brand awareness Increase of web traffic Generation of leads Promotion of content Engagement with consumers These are just a few, social media has many more advantages. The implementation of Artificial Intelligence … [Read more...] about AI for Social Media

When one thinks of digital marketing, there are a few social media platforms that come to mind.  The majority of people probably said Instagram, Facebook, Twitter. They might have even thought of Tik Tok with the way it has been gaining major influence lately.  I asked myself this question, and I also thought of the major players. What did not come to mind were platforms … [Read more...] about The Road Less Traveled