Lately, as I've been scrolling through various social media platforms, I often find myself falling into an abyss of mindless scrolling that seems to happen when you get on social media with no clear purpose. It then got me thinking about the actual purpose of social media and how much it had changed from when I first became active back in middle school till now. What is … [Read more...] about Yesterday, Today and Tomorrow
We are in an era where more and more consumers are spending more time on their mobile devices. In fact, according to a study by Pew Research, 97% of Americans own any cell phone while 85% own a smartphone. It’s not just young people using smartphones; in another study, data showed that Baby Boomers (age 55-73) and the Silent Generation (age 74-91) are also increasing their use … [Read more...] about Chipotle Together
As we all know, the marketing industry is constantly changing, especially with how we distribute content. In past years we focused on creating high-quality content in the medium of photos or graphics. Though in recent years, there has been a shift. HubSpot did a survey in 2018, and they commented on how 54% of consumers said they wanted to see more video content from a brand or … [Read more...] about Reels Decrease Our Attention Span?!
Recently I’ve been following many UX designers on Instagram, and one post that stood out to me was from a UX designer named Ioana Teleanu. You can check out her page called @uxgoodies. The post was about the progression of a design career. Year 1 started with not knowing anything, then by year 4, feeling proficient in the design tools, and then back to not knowing anything by … [Read more...] about UX for Marketers
These past few weeks have been learning about different process improvement tools, including Agile. As marketers, I wondered how this would translate into our field. Fortunately, agile marketing has been on the rise in the past couple of years. Agile marketing is a tactical marketing approach in which marketing teams collectively identify high-value projects to focus their … [Read more...] about Agile for Marketers