Recently I’ve been following many UX designers on Instagram, and one post that stood out to me was from a UX designer named Ioana Teleanu. You can check out her page called @uxgoodies. The post was about the progression of a design career. Year 1 started with not knowing anything, then by year 4, feeling proficient in the design tools, and then back to not knowing anything by year 10 because the design industry is forever changing. The post was funny and lighthearted, but it brought up a good point about how for many fields, not just design, there isn’t really an arrival point where you’ve learned everything you need to know. As the year progresses and technology becomes more innovative, there is always something new to learn. As designers and marketing professionals, we need to be up to date with industry trends.
For the UX/UI industry, there are a couple of new trends to keep in mind for 2021, some because 2020 changed the game for many industries. These are some that I thought were interesting:
- Physicality and realistic textures
- Even more 3D and immersive experiences
- Advanced personalization
- Motion that users love
- Super tech landing pages
There was a lot more in the article, and I encourage you to read it because they named many interesting features that I haven’t thought about.
Now, as a marketer, why is it important that we not only utilize UX in our process but stay up to date with trends? When creating a campaign for your target audience, a great user experience could be the pivotal thing that helps to make your brand shine more than competitors while leaving a positive impression on your consumers. Iris Grossman, an SEO strategist, believes that UX can also directly impact conversion and revenue. You cannot have one without the other. I totally agree with that sentiment. Marketers can implement UX tools through customer personas, user testing, and journey maps.
Even though UX Design and Marketing are two different fields, they overlap in many ways. I wonder how future marketers will utilize user experience in future campaigns and projects.