The more I learn about UX design, the more I notice bad UX in real life. The one I see recently is the website for LA Fitness, and the mobile app isn’t much better. Can I use bad UX design as a reason I haven’t been to the gym lately? Jokes aside, it made me think about whether there are some great UX websites out there. A website that doesn’t just have a great user interface but its usability and functionality is top-notch.
I came across this article on the best UX websites, and they were all pretty good, but there was one that caught my eye. It was a website created to inform people about Greta Thunberg. She is a Swedish environmental activist who made big waves in 2019. Superhero Cheesecake Agency created this illustrated timeline website in Amsterdam. I loved many things about this site, from the 3D pose of Greta taken from her most famous Time magazine cover and the fact that it was super interactive. As you scroll down, snapshots of illustration and animations float around Greta and are highlighted when you stop on one. Not only is this site visually appealing, but it’s also simple to navigate. There is also no fluff, this site is just here to tell a story about Greta’s life in 2019, and if you want to know more, there is a button at the end.
Some tips that other brands can implement from ‘The Year of Greta’ when creating a good UX designed website include:
- Keep It Simple
- Make Different Elements Visually Distinct
- Maintain Consistency of the User Flow Throughout the Journey
- Focus on Content
This site also did a great job of utilizing some of Jakob Neilson’s 10 principles for interaction design:
- Aesthetic and minimalist design
- Match between system and real world
- Flexibility and efficiency of use
- User control and freedom of use
- Recognition rather than recall
Overall I loved the UX displayed on this site and even though this site was created for the single purpose of illustrating one year of Greta’s life, it is still a great example of why good UX is necessary when designing a website.