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SocialScope

  • Who We Are
    • Meet The Team
    • Brand Profile
  • Project Plan
    • Letter to Company Leader
    • Meeting Notes
      • August 23, 2021
      • September 13, 2021 (Collie)
      • September 20, 2021
      • October 11, 2021
      • November 8, 2021
      • November 13, 2021 (Collie)
      • December 11th, 2021 (Collie)
  • Digital Analysis and Overall Architecture
    • Pros and Cons and Future Growth Prospects
    • Competitors Comparison
    • Data Analysis
  • Market & Segmentation Strategy
    • Marketing Channels
  • Project Deck
  • Prototype

September 20, 2021

Meeting with Amy and Becca

  • How can we bring back the visitors, specifically members in a digital aspect
  • Incorporate school/educational industry, one off visitors
  • Get more in depth with the marketing segmentation of the zoo
    • Look at financial statement, 
  • Think customer first, vs zoo first
  • Project plan-assign tasks, who’s doing what, where is it going, 
  • Change waterfall to agile
  • Are your competitors based on Socialscope or Philadelphia zoo
  • What are the reasons why companies would want to go to other competitors, Why they should go digital?
  • Why go digital vs do nothing?
  • Use other zoo apps as a reference

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