October 11, 2021

Amy:

Process map
- A little disorganized
- Fix up the decisions
Liked the partnership with xfinity and peco
- Liked that idea for users to use the internet in zoo
- Zoo can take advantage of these partnerships
Remove the jerunds, fix up grammar
Data- find possible data on how much people spend money on entertainment

Becca:

How should we translate data into visualizations, or deliverable
- Isn’t saying we’re behind, but is suggesting we might need to map out process
View competitors
- Are they the two competitors that our personas want to focus on?
- Other options that customers might be interested in going to in the Philadelphia area?
  - Doesn’t have to be a zoo
    - Please touch museum
    - Ben franklin science museum
    - Art museum
    - Longwood gardens
    - Adventure aquarium
  - Make a table where we compare features of our competitors vs. our app
    - THIS WILL BE HELPFUL IN CREATING A VISUAL: https://www.marsdd.com/news/business-plan-isnt-dead-yet/

Based on AZA

Attractive segments: sizeable, what are the benefits/incremental benefit to the segment.

https://www.braze.com/resources/articles/in-app-purchase-stats

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