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SocialScope

  • Who We Are
    • Meet The Team
    • Brand Profile
  • Project Plan
    • Letter to Company Leader
    • Meeting Notes
      • August 23, 2021
      • September 13, 2021 (Collie)
      • September 20, 2021
      • October 11, 2021
      • November 8, 2021
      • November 13, 2021 (Collie)
      • December 11th, 2021 (Collie)
  • Digital Analysis and Overall Architecture
    • Pros and Cons and Future Growth Prospects
    • Competitors Comparison
    • Data Analysis
  • Market & Segmentation Strategy
    • Marketing Channels
  • Project Deck
  • Prototype

October 11, 2021

Amy:

  • Process map
    • A little disorganized
    • Fix up the decisions
  • Liked the partnership with xfinity and peco
    • Liked that idea for users to use the internet in zoo
    • Zoo can take advantage of these partnerships
  • Remove the jerunds, fix up grammar
  • Data- find possible data on how much people spend money on entertainment

Becca:

  • How should we translate data into visualizations, or deliverable
    • Isn’t saying we’re behind, but is suggesting we might need to map out process
  • View competitors
    • Are they the two competitors that our personas want to focus on?
    • Other options that customers might be interested in going to in the Philadelphia area?
      • Doesn’t have to be a zoo
        • Please touch museum
        • Ben franklin science museum
        • Art museum
        • Longwood gardens
        • Adventure aquarium
      • Make a table where we compare features of our competitors vs. our app
        • THIS WILL BE HELPFUL IN CREATING A VISUAL: https://www.marsdd.com/news/business-plan-isnt-dead-yet/

Based on AZA 

https://www.braze.com/resources/articles/in-app-purchase-stats

https://www.braze.com/resources/articles/mobile-engagement-ultimate-guide

Attractive segments: sizeable, what are the benefits/incremental benefit to the segment.

https://www.braze.com/resources/articles/in-app-purchase-stats

 

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