Amy:

• Process map
  • A little disorganized
  • Fix up the decisions
• Liked the partnership with xfinity and peco
  • Liked that idea for users to use the internet in zoo
  • Zoo can take advantage of these partnerships
• Remove the jerunds, fix up grammar
• Data- find possible data on how much people spend money on entertainment

Becca:

• How should we translate data into visualizations, or deliverable
  • Isn’t saying we’re behind, but is suggesting we might need to map out process
• View competitors
  • Are they the two competitors that our personas want to focus on?
  • Other options that customers might be interested in going to in the Philadelphia area?
    • Doesn’t have to be a zoo
      • Please touch museum
      • Ben franklin science museum
      • Art museum
      • Longwood gardens
      • Adventure aquarium
    • Make a table where we compare features of our competitors vs. our app
      • THIS WILL BE HELPFUL IN CREATING A VISUAL: https://www.marsdd.com/news/business-plan-isnt-dead-yet/

Based on AZA 

https://www.braze.com/resources/articles/in-app-purchase-stats

https://www.braze.com/resources/articles/mobile-engagement-ultimate-guide

Attractive segments: sizeable, what are the benefits/incremental benefit to the segment.

https://www.braze.com/resources/articles/in-app-purchase-stats