11/8 Prototype/Memo to Company, Marketing Channels

Memo

• Flip it in the beginning
• Start with saying we have an opportunity
• Don’t start with saying that they are technology lagging – Rework it so it comes off positive
• Initial KPI’s – Make them SMART
  • Give them goals – make them specific

Prototype

• Looking good/Clean/Flows Well
• Coming Soon: Gamification, Interactive Map, 24/7 LiveStreams, 

Presentation

• Think about how we will do it in the presentation
• Youre not working to present info we learned
• We are telling them a story that compels them to want to invest. Say the strategy
• Think of them as we are pitching the idea too
• Convince 
• What solutions we are proposing is solving what problem
• Art of Framing it
• 15 mins
• Don’t put everything that we found in this powerpoint
• 1 slide for competition
  • Chart
  • What do we have that they don’t
• Too many words on our slides
• Put data analysis in the slides – survey