Meeting with Collie (Consultant)

Collie suggests for us to:

• Make a chart for the KPI’s
• Include a benchmark
  • Other zoo’s that do this or Please Touch Museum
  • Find membership benchmarks
  • Where are you basing these KPI’s?
  • Which ones would you choose to be High Value Action?
• 2 Slides for KPI’s
  • High Value
  • Low Value
• Budget
  • Separate Website & SEM