Who Are We?

• Decide if we are a hired internal team that works at the zoo or an Outside Consulting Agency

In-App Ideas

• Include Receiving Tickets
• A Game for Kids to Scan QR codes
  • Receive a Coupon or Bring a Friend for free ticket
• Wait times for Restaurants/Food Stands and Shows
  • Ordering Food
• Pay for a 24/7 Watch Subscription of Cameras to see Animals
• Find Bathrooms

Strategies

• Push Membership
• Find a way for the zoo to increase income when there are not in-person visits
• During research, do a first person survey?
  • In an app what would be important to them?

Compelling Business Case

• Our team to think about:
  • The impact of the visitors
  • What is going to make us stand out?
• Opportunity of interactive map
• What is going to make someone download the app?
• What are the reasons we can’t keep doing business as normal?
• Do we want to maximize the amount of people coming to the zoo?