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SocialScope

  • Who We Are
    • Meet The Team
    • Brand Profile
  • Project Plan
    • Letter to Company Leader
    • Meeting Notes
      • August 23, 2021
      • September 13, 2021 (Collie)
      • September 20, 2021
      • October 11, 2021
      • November 8, 2021
      • November 13, 2021 (Collie)
      • December 11th, 2021 (Collie)
  • Digital Analysis and Overall Architecture
    • Pros and Cons and Future Growth Prospects
    • Competitors Comparison
    • Data Analysis
  • Market & Segmentation Strategy
    • Marketing Channels
  • Project Deck
  • Prototype

August 23, 2021

Who Are We?

  • Decide if we are a hired internal team that works at the zoo or an Outside Consulting Agency

In-App Ideas

  • Include Receiving Tickets
  • A Game for Kids to Scan QR codes
    • Receive a Coupon or Bring a Friend for free ticket
  • Wait times for Restaurants/Food Stands and Shows
    • Ordering Food
  • Pay for a 24/7 Watch Subscription of Cameras to see Animals
  • Find Bathrooms

Strategies

  • Push Membership
  • Find a way for the zoo to increase income when there are not in-person visits
  • During research, do a first person survey?
    • In an app what would be important to them?

Compelling Business Case

  • Our team to think about:
    • The impact of the visitors
    • What is going to make us stand out?
  • Opportunity of interactive map
  • What is going to make someone download the app?
  • What are the reasons we can’t keep doing business as normal?
  • Do we want to maximize the amount of people coming to the zoo?

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