Who Are We?
- Decide if we are a hired internal team that works at the zoo or an Outside Consulting Agency
In-App Ideas
- Include Receiving Tickets
- A Game for Kids to Scan QR codes
- Receive a Coupon or Bring a Friend for free ticket
- Wait times for Restaurants/Food Stands and Shows
- Ordering Food
- Pay for a 24/7 Watch Subscription of Cameras to see Animals
- Find Bathrooms
Strategies
- Push Membership
- Find a way for the zoo to increase income when there are not in-person visits
- During research, do a first person survey?
- In an app what would be important to them?
Compelling Business Case
- Our team to think about:
- The impact of the visitors
- What is going to make us stand out?
- Opportunity of interactive map
- What is going to make someone download the app?
- What are the reasons we can’t keep doing business as normal?
- Do we want to maximize the amount of people coming to the zoo?