Our mobile-first refresh of the VisitMediaPA site will create an exciting landing point for our target audience to tune in to – a place where they can learn about what’s going on in Media, to peruse the upcoming calendar of events and download them directly into their calendar.
We will send emails to those who have opted-in to receive them through our site, as well as through sign-ups offered at events such as Dining Under the Stars and Media Restaurant Week. The purpose of the emails is to keep Media top-of-mind as a great place to visit again and again, and will drive traffic back to our site.
While the content that we will post to our main social channels is intended to generate excitement and interest in Media’s fabulous restaurants, shops and services, and drive traffic to our site as well as our YouTube channel. Then, we will encourage visitors to post about their experiences to help drive the interest out to their peer groups.
We will also pursue a paid social strategy, placing ads on Facebook, Instagram, and Twitter, to engage new customers.
As noted above, we will leverage the crowds that attend Dining Under The Stars nights by promoting sign-ups for our email newsletter and reminding attendees to follow us on our social media pages. We’ll make this easy for them by using QR code signage at various spots up and down State Street that can double as Selfie Stations.