Digital Analysis:
- Our clients website is about to give all small towns a run for their money. We are taking their current website architecture and showering it with magic to provide a seamless experience for all users. Our goal is not only to bring back travelers to Media like it was prior to Covid-19, but expand upon that. Media is known for so many events and experiences which our new layout will highlight upon. The refurbished site will be easy to use, encompass new elements and have a mobile friendly version because we believe planning a trip to Media can be done anywhere on any device. Take a look at the graph below to see what’s in store for Media and its users.
Pros of the Website:
- A variety of day and weekend trip agendas are created depending on what the user is in the mood for. These trips were hand selected by the locals to ensure a fun and successful trip that will make a user want to come back for more. Planning a trip is a major pain point. In the user journey they research Trip Advisor, Google, social media just to create an ambiguous itinerary. https://uxdesign.cc/planning-a-trip-can-be-overwhelming-so-we-decided-to-reimagine-it-a-case-study-66d80ecde6ce
- Meets the need of our target market. The “Medians” are millennials and almost 100% of them use the internet and are on social media. This means the website will be very easy to use and find. https://www.statista.com/statistics/266587/percentage-of-internet-users-by-age-groups-in-the-us/
- No guess work. With the virtual maps and real time updated calendar users will be able to see and know everything before even getting there giving them peace of mind. 67% of users get too stressed with trip information they don’t end up planning it. Other stress factors include not knowing how much it will cost and how to get there. https://www.statista.com/statistics/266587/percentage-of-internet-users-by-age-groups-in-the-us/
Cons of the Website:
- Cost to create 360 virtual maps and live streams. https://360virtualbusinesstours.com/360-virtual-business-tour-faqs/how-much-does-google-street-view-cost/
- Need permission and/or partnerships with the local stores, and restaurants
Competitors’ Digital Properties:
We reviewed the sites of nearby towns that we consider competitors on mobile. We also looked at another small town site that we consider aspirational.
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Future Growth Prospects:
- Continued technological innovations
- New revenue streams from donations and partners
- Expansion into email and sms
- More personalization as user data is gathered
Impact of Mobile and Social Media:
Mobile
- 58% of users make purchases on mobile
- It’s roughly an even split between web and mobile usage https://techjury.net/blog/mobile-vs-desktop-usage/#gref
- Mobile is the most used device to watch online videos https://www.statista.com/statistics/784351/online-video-devices/
Social
- 48% of global population uses social platforms mainly ages 18 to 49
- 5 hours everyday is spent on these platforms
- Influencers play a big role in building brand trust with users
- 91% of people use social media through mobile https://www.oberlo.com/blog/social-media-marketing-statistics