Capstone Culmination Project
Briana Stelzer, Kathy O’Donnell, Amanda Nunan,
Kathryn Lund, Kassi Jata, Chand Patel
August 18th, 2021
Everyone’s Hometown- A Marketing Plan for Media
A popular and cultured town in the heart of Delaware county, Media is a town whose local shops and authentic spirit make it a steady tourist attraction. The local event organizer, Media Business Authority, has a goal to “encourage economic growth, improve positive visual impact, sustain and nurture business development, and help increase Media Borough business patronage through activities and programs that enhance the community’s quality of life” (mediabusinessauthority.com/mission). Typically, their events will consist of local musicians that play among local sellers and vendors in the main street of Media. Unfortunately, COVID-19 has walled in what was a growing community initiative– all of their events in 2020 and some in 2021 were cancelled, key changes occurred within the organization, and there was a lack of needed organization and promotion needed to keep the events afloat.
Right now, the Media Business Authority website is a static place with little information (their live presence has been their bread and butter). Our team will present Media Business Authority a website/app that enhances the digital experience promoting visiting Media, Pennsylvania as a way to bring in more tourism and build revenue for local businesses. Our website will allow visitors to plan their visit to Media, buy tickets to MBA events, get directions, parking, and dining options in Media, as well as the ability to pursue event musicians and local vendors nearby. The website will also feature a social media cross-promotion area where musicians and vendors can advertise their presence while allowing customers to share the events to their followers. Our goal is to create a streamlined, guided tour of Media’s events that leaves visitors of the website excited to become visitors of the small town (and we’ll create the tools to make it a reality).