Attendees: Linda, Hometown Digital Team
Talking about target market:
- https://www.visitphilly.com/research/
- https://econsultsolutions.com/case_studies/tourism-as-an-economic-engine-for-greater-philadelphia/
- https://www.phila.gov/2020-09-10-philadelphia-region-sets-a-record-in-2019-with-46-million-visitors/
- https://www.visitphilly.com/wp-content/uploads/2020/03/EC-Indicators-Impact-2019-Report-12-16-19-final.pdf
- Look at Triple A – more people doing road trips or on the train
- Targets
- Less than 1 mile –
- Local but farther away than – a drive away (less than 25 miles)
Competition
- Ardmore, PA
- https://www.visitphilly.com/articles/philadelphia/top-attractions-philadelphia-countryside/
- https://www.pennlive.com/life/2016/10/things_to_do_philly_suburbs.html
- https://uncoveringpa.com/
- Who’s writing about Philadelphia?
- Earned Media – who are the bloggers in the Philadelphia area and can we promote Media to them?
- Have influencers/bloggers come to Media
- Get on the local news – are any of the broadcasters from Media/Delco – how do we get them to promote media? Cecily Tynan
- Podcasters?
What would Linda ask the Media guy?
- What type of foot traffic? What do they know about visitors and why do people come to Media?
- What does the authority think the best attributes of Media are? Who is it good for?
- What is the demographic of people who come to Media?
- What type of budgets do visitors have?
- Who is in their target market?
- Who do they view the competition as?
- Why do people choose not to come?
- Covid – what is being scaled back and what can still be done for families concerned with unvaccinated children/adults?
- Could we get someone on the restaurants, arts/culture, hospitality – different visitation angles?