Attendees: Amy, Becca, Hometown Digital Team
Amy & Becca asked how Media was. Amanda mentioned her interview about Brian. Kathryn is going to interview the executive director.
Amy – You guys are getting great first-party data. What’s our first value proposition?
Briana – Small scale – digital footpath. Planning small trips.
Kathy – the target is young professionals, 25 – 50 miles away, the potential for a Mare of Eastown focus
Becca – Loves that we have so much primary interview data, makes a project shine because we are going to get a more clear understanding of the problem. Thought we did an excellent job of threading it into our website. Will help us focus and bring a story
Becca – recommends narrowing our market segments. Focusing on young professionals within a 50-mile radius. This will make our project easier to design at first. Once we get people using it, we can launch for a new segment
Becca – Go back and do a rework at some of the things we submitted for today. What we submitted were drafts. Go back and look at the brand profile with the perspective of our target (aka young professionals within 50 miles). What communities are these people considering? What parts of Media will help them stand out within this group? What other communities nearby could offer the same (West Chester)? Build brand profile with a little more specificity.
- Kathryn has a list of competitors
Becca – recommends that we bring in singles and couples rather than being family-focused. It will be hard to build a product that meets that two segments
Amy – Media is where the county seat is. Finding cool things to do when you’re stuck in Media for jury duty. How do we get those adults to come back?
Amy – says he got the visuals working. We can put the link to the google sheet in the project plan rather than using the table in WordPress
Amy – Media/sales and stats – we want to start thinking about how are going to visualize this data. What kind of infographic are we going to make to show this data.
Amy – We are off to a good start and she loves the first person research
Becca – Segmentation focus will be huge. Now that you have narrowed our segment, weave that into everything. Goes from a bigger problem to a smaller problem. This will define product design and communications strategy and other elements of the project. If we can get more information from primary interviews that would be great.
Becca – Get the interviewee’s input on this segment. What kind of things do they think this segment would be excited to do?
Amy – Primary research – find out from people you know – what would bring people back to this app/website? Would it be for community engagement? A discount? Do a journey/usability test? Want to find out how our users will behave. Make a journey path and find out their pain points.
Amy – Project plan – how we are working through our tasks? List of tasks – who is doing what? First drafts. Just need to link to the google doc. Still need to go in deeper on this stuff.
Amy – Final project complements the capstone. Everything should sync. We should use the personas in both!
Amy – Sometimes you will get conflicting advice. If that happens, think about the position we are coming from and what you believe in. We can argue our points. As long as we have the research and documentation to support our evidence.