Attendees: Amy, Becca, Hometown Digital Team
Kathryn describes why we chose the project – she is from Media and knows people from the Media Business Authority
Amy: Revenue – how much has taken a hit?
Kathryn will get her hands on this
Amy: Are we coming in as consultants? Or internal
Kathryn – I think we are coming in as consultants. We need to nail this down as need because this will affect how we brand ourself.
Becca: Long term impacts of Covid on tourism – digital experiences, engaging travelers when they felt more safe. Department of Transportation has a data site about the number of trips people are taking and the distance. Benchmarked on three years -2019, 2020, 2021. What’s the economic implication? Who is must impacted? Government? Small businesses? Who are we working for and what is the business case for our solution. It would be good to know these numbers – Becca knows some because she did a project. People are taking more 0-1 mile trips then they were in 2019. Everything else is down. Who are we targeting? Are we looking at locals – getting them to know what it’s in their town? In addition to trying to get people to come back. Define the problem – who is experiencing it and how?
Is there a way for our digital experience to live both on and off the website?
Becca is going to look up Department of Transportation site – https://www.bts.gov/covid-19/week-in-transportation
Amy: Media does a lot of community based things – Dining Under the Starts etc. Great opportunity to bring people together. No things are altruistic – how will we generate revenue? How will Media pay for these things? Ads? A membership?
Kathryn: The Media Business Authority is a government entity – they do have a budget. We need to know how much events pull in? Originally this idea was based on music events – we are now looking to make it bigger.
Amy: Bigger opportunity than just music events. Maybe local restaurants or local attorneys want to be promoted. What do we want to come to market with – what’s our MVP (most valuable product)?
Kathryn: Maybe what we propose would be in stages – need to get information from the powers at be. Need to be careful about challenges faced with a real life client
Amy: Other groups have had this project.
Briana: Next steps – do research based on demographics – who has Media lost over the last year.
Becca: Ground yourself in the problem – figure out who’s impacted and how we could maybe solve the problem. Need to do the work up front before we design a site. Start with defining the problem and solve apart from the technology piece and then think of the tech component.
Briana: Is this still about dollars if it’s a government agency?
Becca: What does the client value? What is success for them? Use this metric.
Kathryn: We should get a meeting with the business authority.
Becca: One primary interview is worth hours and hours of secondary research.
Amy: What are the KPIs? What are the key performance indicators that the business authority will use to measure our success? Collecting data for other parts of the project – doing a survey of our friends/family to see how they feel about travel/going out lately?
Kathryn: Could be some element of helping restaurants if we do go back into a lockdown. Data about what is faced during covid times.
Briana: Idea of hosting a concert as a digital experience? Could we offer this? Is this too big of a scope?
Becca: Hit pause button on specific tactics like that until you define the problem. You can think that big though.
Amy: Think of that as promotional activation. Need to look at their biggest hurdles.
Kathryn: Parking piece
Becca: Heads and beds – important KPI.
Kathryn: Not really a place people sleepover
Becca: Get them talking about their business and their business model. What is your role and responsibility. KPIs. Biggest gaps in revenue. What keeps you up at night?