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Social Llamma

The App That Connects You With Your Best Night Out | A Capstone Project

Fox School of Business
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Data & Process Model

As we aim to connect patrons with their ideal bar or restaurant experience, research indicates preferences which Social Llamma can leverage, including:

  • Smartphone usage
  • Location and Convenience
  • Establishment type
  • Atmosphere
  • Specials,  promotions and loyalty programs

What to eat, drink and where to go: Smartphone Usage

60%
Of 25-35 year olds are likely to research new restaurants on a smartphone
1 in 4
People have a restaurant app on their phone
2/3
Of frequent diners (8-10 times/week) have restaurant-specific apps on their phone

When searching on a smartphone….

 

Smartphone users are comfortable with using their devices in researching restaurants, making reservations, browsing menus and finding locations.

Handheld devices have become key tools in helping with the decision-making process


Source: RetailMeNot


Where do you want to go: Deciding Factors

When choosing an evening out, a variety of factors impact where a person decides to go.

  • 69% of restaurant-goers are looking for places that are conveniently located.
  • 48% are looking for menu options that fit their needs
  • 35% are looking for locations which offer specials

View Full Chart


Night out or special occasion: What’s Important?

The reason a person goes out impacts where they want to go and the type of environment they want to dine or drink in.

  • For special occasions, people are more likely to try somewhere they’ve never been
  • Special occasions also warrant quieter environments where restaurant-goers can enjoy their experience at their leisure.
  • Customers are overall more likely to visit somewhere familiar to them, but are also willing to try something new.
  • On the weekend, not being rushed is key

View full chart


I’ve gotta come back: Reasons for Return Visits

Customers are likely to return to a bar or restaurant with which they’re familiar, but what motivates a customer to come back?

  • 55% are influenced by coupons and promotions
  • 50% look for happy-hour specials and deals with discounted food or beverages during special hours
  • 45% will return for seasonally inspired menu offerings and limited-time items
  • 41% find loyalty programs a key motivator
  • 32% are influenced by high ratings and positive reviews

View full chart

Source: Lightspeed GMI/Mintel
Base: 1,861 internet users aged 21+ who have visited a restaurant in the past three months

 

 

Data Sources: RetailMeNot, Google Insights, Pew Research Center, Lightspeed GMI/Mintel

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Copyright © 2022 · Social Llamma
Disclaimer: The information included in e-portfolios are posted and maintained by the applicable student. Temple University makes no representation as to the accuracy or currency of this information.

 

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