This capstone experience has been eye opening in regards to the complexity involved in creating a mobile app that emanates a great user experience. After reading many articles, blogs, and case study’s, the one thing that jumped out at me has to do with how the mobile app experience should complement the parent website. A great point identified in one of the blogs I read … [Read more...] about Stop Cramming Everything into one Basket!

While numerous brands have flooded the social media networks with great offers, deals, and discounts that attempt to attract consumers this Labor Day and Back-to-School seasons. The three most clickable brand content marketing that got my attention were H&M for back-to-school wear, Best Buy for electronics, and Home Depot for around the house Labor Day needs. I really … [Read more...] about My Three Most Clickable Brand Content Marketing for Back-to-School and Labor Day!

Over the past few weeks we have been discussing process improvement which has led me to analyze processes that I perform on  a daily basis in regards to the government procurement process. The procurement process utilized by the U.S. Government provides the foundation and principles that govern the acquisition of commodities, services, and construction projects. The acquisition … [Read more...] about US Government Procurement Process

As a procurement professional with the US Government, I am responsible for ensuring my organization receives fair and reasonable goods and services. Being able to understand the skill levels required of the technical professions involved in development systems or processes gives me a better perspective of how to evaluate vendor proposals. The importance of usability as … [Read more...] about USABILITY: User Experience (UX) and User Interface (UI) Designers