The most important aspect of personalization is data. Data is really at the core of everything we do and personalization flows through data. Having good data is a requirement to do personalization well. On Sept 16th, Melissa Finney, Director East Coast Sales at Spotify came in as a guest speaker for our Digital Innovation in Mobile Marketing and Communicationcourse. She spoke … [Read more...] about Spotify’s Take on Data & Personalization
Brand strategy has always been a powerful force for companies. It allows them to articulate a unique identity, personality and value. Branding also allows consumers to better understand corporate objectives and assist them with their buying decisions. Branding has certainly evolved over the decades. Today consumers have more control in voicing their opinions. They demand more … [Read more...] about What Does Branding Mean in 2017?