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Summer 2018 Shared Information

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

Master Schedule

Course Meeting Times

  • Meetups: Monday, 7:00 – 8:00 PM
  • Learnathons: Wednesday, 6:00 – 9:00 PM

 

DATE TYPE TOPICS READING AND CASES DUE DATES AND GUESTS
5/16 Session 1: Shared Learnathon
  • Course introductions
  • Review syllabus
  • What is business systems analysis?
  • What is User Experience (UX)?
  • Krug Ch. 1 & 2
 
5/21 Shared Meetup      
5/23 Session 2: 5109 Learnathon Usability and the user experience
  • Krug Ch. 8 & 9
  • Norman Ch. 1
 
5/28 5109 Meetup

No meetup. Memorial Day!

   
5/30 Session 3: 5109 Learnathon Why is this so hard? What do users really want?
  • Norman Ch. 2 & 3
Yulka Plekhanova
6/4 5109 Meetup     Dominic Prestifilippo
6/6 Session 4: 5102 Learnathon

Understanding Process

  • Case: Era of Quality and the Akshaya Patra Foundation
  • Business Process Modeling
  • Business Process Mapping
  • Swim Lane
  • Using Customer Journey Maps to Improve Customer Experience
  • Mapping the Customer Journey: Everything You Need to Know
  • Can Marketing Tech Track the Entire Customer Lifecycle?
 
6/11 5102 Meetup Process to Build   Rob Rogers
6/13 Session 5: 5102 Learnathon

Defining the Problem

  • Case: Pharmacy Improvement at CVS (A/B)
  • Affinity Diagram
  • Root Cause Analysis: Tracing a Problem to its Origins
  • 5 Whys: Quickly Getting to the Root of a Problem
  • Responsibility Assignment Matrix
  • Ending the War Between Sales and Marketing
  • Mistake-Proofing Healthcare: Why Stopping Processes May be a Good Start
 
6/18 5102 Meetup     Jake Purcell
6/19 Assignment Bucket 1    

5102:

  • Case 1: Choose Akshaya Patra or CVS
  • Post 1 & Comment 1
  • Project proposal

5109:

  • Case: IT at Cirque du Soleil
  • Case: Accor and Room Key
  • Post 1 & Comment 1
  • Project proposal
6/20 Session 6: 5109 Learnathon Design: Constraints and Errors
  • Norman Ch. 4 & 5
  • Krug Ch. 3 & 4
Ryan Oliveira
6/25 5109 Meetup      
6/27 Session 7: 5109 Learnathon Design Thinking
  • Norman Ch. 6 & 7
  • Krug Ch. 6 & 7
Sunil Misra
7/2 5109 Meetup      
7/4   No Class – University Holiday    
7/9   No Class    
7/11 Session 8: 5102 Learnathon

Requirements Gathering

  • Case: Building Watson: It’s Not So Elementary, My Dear!
  • CBAP/CCBA Certified Business Analysis Study Guide, Chapter 5: Controlled Middle: Elicitation
  • Intro to Requirements Gathering
  • Quickstudy: The Systems Development Life Cycle
  • Are You Solving the Right Problem?
 
7/16 5102 Meetup     Patty Quinn McAuley
7/18 Session 9: 5102 Learnathon

Project Management and Project Planning

  • Case: Reinventing the Practices of Distance Information Systems Development: CGI and the Hubble Project (A/B)
  • A Short Course in Project Management
  • Agile Software Development
  • Project Portfolio Management: A View from the Management Trenches
  • Project Portfolio Management
  • Work Breakdown Structure
  • How Far Should Project Managers Breakdown a Project?
 
7/23 5102 Meetup Kanban at Scale   Thomas Stone
7/24 Assignment Bucket 2    

5102:

  • Case 2: Choose Watson or CGI/Hubble
  • Post 2 & Comment 2

5109:

  • LearnIT
  • Case: UDN Integration
  • Post 2 & Comment 2
7/25 Session 10: 5109 Learnathon Summary and current design   Jeannie McNulty
7/30 5109 Meetup      
8/1 Session 11: 5102 Learnathon

Change Management and

Conflict Management

  • Case: Information technology at Cirque du Soleil
  • An Agile Approach to Change Management
  • Navigating the Politics and Emotions of Change
  • How to Spot a Failing Project.
  • Why IT Projects Fail
  • Power (social and political) (read section “1.1 Five Bases of Power”)
  • Why Do Big IT Projects Fail So Often?
  • Project Management: The 14 Most Common Mistakes IT Departments Make.
  • 5102: Learn IT
8/6 5102 Meetup      Esther Sim
8/8 Session 12: Shared Learnathon Presentations Final Project Presentations
  • Final Project
  • 3 e-portfolio posts

 

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